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Digital marketing fundamentals: from strategy to ROI / Marjolein Visser, Berend Sikkenga and Mike Berry

by Visser, Marjolein | Sikkenga, Berend [author] | Berry, Mike [author].

Edition: First editionLanguage: English Publisher: Groningen/Utrecht, The Netherl Noordhoff Uitgevers B.V. 2018Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.872 V827 2018] (1).

Sales and marketing channels : how to build and manage distribution strategy / Julian Dent, Michael White.

by Dent, Julian, 1957- [author.] | White, Michael, 1961- [author.].

Edition: Third edition.Language: English Publisher: London ; New York : Kogan Page Limited, 2018Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.788 D4345 2018] (1).

Digital branding : a complete step-by-step guide to strategy, tactics and measurement / Daniel Rowles.

by Rowles, Daniel.

Language: English Publisher: London ; Philadelphia : Kogan Page, 2014Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.82702854678 R797 2014] (1).

Consumer behavior : dynamics, dimensions & models / Ernesto H. Mendoza and Lorma S.P Garcia.

by Mendoza, Ernesto H [author.] | Garcia, Lorma S.P [author].

Language: English Publisher: Manila, Philippines : Unlimited Books Library Services & Publishing, Inc., [2019]Copyright date: c2019Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.8342 M5235 2019] (2).

The millionaire messenger : make a difference and a fortune sharing your advice / Brendon Burchard.

by Burchard, Brendon [author].

Language: English Publisher: New York : Free Press , c2011Other title: Messenger.Availability: Items available for loan: COLLEGE LIBRARY [Call number: 001 B892 2011] (2).

I'm feeling lucky : the confessions of Google employee number 59 / Douglas Edwards.

by Edwards, Douglas, 1958- [author].

Language: English Publisher: Boston : Houghton Mifflin Harcourt, 2012Publisher: c2011Other title: I am feeling lucky.Availability: Items available for loan: COLLEGE LIBRARY [Call number: 338.76102504 Ed962 2012] (1).

We-commerce : how to create, collaborate, and succeed in the sharing economy / Billee Howard.

by Howard, Billee [author].

Edition: First editionLanguage: English Publisher: New York : Perigee Books, [2015]Copyright date: c2015 Online access: Cover image Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658 H831 2015] (1).

Fizz : harness the power of word of mouth marketing to drive brand growth / Ted Wright.

by Wright, Ted, 1967- [author].

Language: English Publisher: New York : McGraw-Hill Education, [2015]Copyright date: c2015Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.872 W936 2015] (1).

The attention merchants : the epic scramble to get inside our heads Tim Wu.

by Wu, Tim [author].

Language: English Publisher: London : Atlantic Books' [2017]Copyright date: c2017Availability: Items available for loan: COLLEGE LIBRARY [Call number: 659.1042 W9508 2017] (1).

Screen to screen selling : how to increase sales, productivity, and customer experience with the latest technology / Doug Devitre.

by Devitre, Doug [author].

Language: English Publisher: New York : McGraw-Hill Education, [2016]Copyright date: ©2016Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.8 D4969 2016] (1).

Hospitality marketing / David Bowie, Francis Buttle, Maureen Brookes and Anastasia Mariussen.

by Bowie, David, 1951- [author.] | Buttle, Francis [author] | Brookes, Maureen [author] | Mariussen, Anastasia [author].

Edition: Third edition.Language: English Publisher: Abingdon, Oxon ; New York : Routledge, Taylor & Francis Group, 2017Availability: Items available for loan: COLLEGE LIBRARY [Call number: 338.47910688 B679 2017] (1).

B2B marketing strategy : differentiate, develop and deliver lasting customer engagement / Heidi Taylor.

by Taylor, Heidi (Marketing consultant) [author.].

Language: English Publisher: London ; New York : Kogan Page, 2018Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.804 T2146 2018] (1).

Communications writing and design : the integrated manual for marketing, advertising, and public relations / John DiMarco, Ph.D.

by DiMarco, John [editor.].

Language: English Publisher: Hoboken, New Jersey : Wiley-Blackwell, 2017Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.8 D591 2017] (1).

Experiential marketing : a practical guide to interactive brand experiences / Shirra Smilansky.

by Smilansky, Shaz [author.].

Edition: Second Edition.Language: English Publisher: New York ; London : Kogan Page, 2018Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.827 Sm42 2018] (1).

Marketing and supply chain management : a systemic approach / Dimitris Folinas and Thomas Fotiadis.

by Folinas, Dimitris, 1970- [author.].

Language: English Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2018Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.7 F716 2018] (1).

Predictive analytics for marketers : using data mining for business advantage / Barry Leventhal.

by Leventhal, Barry [author.].

Language: English Publisher: London ; New York : Kogan Page, 2018Publisher: c2018Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.8302856312 L5766 2018] (1).

Service management and marketing : managing the service profit logic / Christian Grönroos.

by Grönroos, Christian, 1947-.

Edition: Fourth edition.Language: English Publisher: Chichester, West Sussex, UK : Wiley, [2015]Copyright date: c2015Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.8 G898 2015] (1).

The media handbook: a complete guide to advertising media selection, planning, research, and buying/ Helen Katz.

by Katz, Helen E [author.].

Edition: Sixth Edition.Language: English Publisher: New York: Routledge, Taylor & Francis Group, 2017Availability: Items available for loan: COLLEGE LIBRARY [Call number: 659 K1593 2017] (1).

How to get started in export / John Westwood.

by Westwood, John, 1947-.

Edition: 1st ed.Language: English Publisher: London ; Philadelphia : Kogan Page, 2012Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.84 W529 2012] (1).

The Dentsu way : 9 lessons for innovation in marketing from the world's leading advertising agency / by Kotaro Sugiyama and Tim Andree.

by Sugiyama, Kotaro [author] | Andree, Tim [author].

Language: English Publisher: New York : McGraw-Hill, [2011]Copyright date: c2011Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.8 Su35 2011] (1).