The media handbook: a complete guide to advertising media selection, planning, research, and buying/ Helen Katz.

By: Katz, Helen E [author.]
Language: English Series: Routledge Communication SeriesPublisher: New York: Routledge, Taylor & Francis Group, 2017Edition: Sixth EditionDescription: xx, 231 pages; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781138689169 (pbk.)Subject(s): Advertising media planning | Mass media and business | Marketing channelsDDC classification: 659 LOC classification: HF5826.5 | .K38 2017
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Item type Current location Home library Call number Status Date due Barcode Item holds
BOOK BOOK COLLEGE LIBRARY
COLLEGE LIBRARY
GENERAL REFERENCE 		659 K1593 2017 (Browse shelf) Available CITU-CL-48958
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Includes bibliographical references and index.

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