Service management and marketing : managing the service profit logic / Christian Grönroos.

By: Grönroos, Christian, 1947-
Language: English Publisher: Chichester, West Sussex, UK : Wiley, [2015]Copyright date: c2015Edition: Fourth editionDescription: ix, 522 pages ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781118921449 (pbk.); 9781119922988Subject(s): Service industries -- Marketing | Customer servicesAdditional physical formats: Online version:: Service management and marketingDDC classification: 658.8 LOC classification: HD9980.5 | .G776 2015
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658.8 G898 2015 (Browse shelf) Available CITU-CL-49303
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Includes index.

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