Consumer behavior : dynamics, dimensions & models / Ernesto H. Mendoza and Lorma S.P Garcia.
By: Mendoza, Ernesto H [author.]
Contributor(s): Garcia, Lorma S.P [author]
Language: English Publisher: Manila, Philippines : Unlimited Books Library Services & Publishing, Inc., [2019]Copyright date: c2019Description: xii, 406pages : illustrations ; 26 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9786214270538Subject(s): Consumer behavior | Marketing researchDDC classification: 658.8342 LOC classification: HF5415Summary: The current world population is 7.7 billion as of January 2019 means if everybody is a consumer, you have close to 8 billion consumers -- each with a daily need and with a daily want! Actual market situations are not simple. Each consumer is unique with his own idiosyncrasy. This posed the greatest challenge for the world of business. It is hoped that the features of this book which covered introduction to the study of consumer behavior, to market research, segmentation and positioning, decision-making process, various models and role of advertising will give full insights to all concerned. Special attention is given by the authors on consumer protection which is the key in ensuring that the interests of every consumer are protected.| Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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BOOK
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COLLEGE LIBRARY | COLLEGE LIBRARY Filipiniana | 658.8342 M5235 2019 (Browse shelf) | c.1 | Available | CITU-CL-49757 | ||
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BOOK
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COLLEGE LIBRARY | COLLEGE LIBRARY Filipiniana | 658.8342 M5235 2019 (Browse shelf) | c.2 | Available | CITU-CL-49758 |
Includes bibliographic references.
The current world population is 7.7 billion as of January 2019 means if everybody is a consumer, you have close to 8 billion consumers -- each with a daily need and with a daily want!
Actual market situations are not simple. Each consumer is unique with his own idiosyncrasy. This posed the greatest challenge for the world of business. It is hoped that the features of this book which covered introduction to the study of consumer behavior, to market research, segmentation and positioning, decision-making process, various models and role of advertising will give full insights to all concerned. Special attention is given by the authors on consumer protection which is the key in ensuring that the interests of every consumer are protected.
600-699
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