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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- [author] | Belch, Michael A.

Edition: Fifth editionLanguage: English Publisher: Boston, Mass. : Irwin/McGraw-Hill, 2001Availability: Items available for loan: COLLEGE LIBRARY [Call number: 659.1 B41 2001] (1).

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Principles of marketing / Emmanuel F. Ligaya, Violeta L. Jerusalem, Jonas M. Palencia, Marjueve M. Palencia

by Ligaya, Emmanuel F [author] | Jerusalem, Violeta L | Palencia, Jonas M | Palencia, Marjueve M.

Publisher: Manila: Fastbooks Educational Supply, Inc., 2017Availability: Items available for loan: HIGH SCHOOL LIBRARY - SHS [Call number: 658.8 L6266 2017 ] (1). Checked out (1).

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Disrupting Finance : FinTech and Strategy in the 21st Century / edited by Theo Lynn, John G. Mooney, Pierangelo Rosati, Mark Cummins.

by Cummins, Mark [editor.] | Lynn, Theo [editor.] | Mooney, John G [editor.] | Rosati, Pierangelo [editor.].

Edition: 1st ed. 2019.Publisher: Cham : Springer International Publishing : Imprint: Palgrave Pivot, 2019Online access: Click here to access online Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.514] (1).

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Brand management : Principles and Practices / KIRTI DUTTA, Assistant Professor (Marketing), Bhartiya Vidya Bhavan's Usha & Lakshmi Mittal Institute of Management, New Delhi.

by Dutta, Kirti.

Publisher: New Delhi : Oxford University Press, 2012Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.827 Du54 2012] (1).

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Direct selling for dummies / by Belinda Ellsworth.

by Ellsworth, Belinda [author.].

Language: English Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2015]Copyright date: ©2015Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.872 El599 2015] (1).

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Fizz : harness the power of word of mouth marketing to drive brand growth / Ted Wright.

by Wright, Ted, 1967- [author].

Language: English Publisher: New York : McGraw-Hill Education, [2015]Copyright date: c2015Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.872 W936 2015] (1).

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Consumer behavior : dynamics, dimensions & models / Ernesto H. Mendoza and Lorma S.P Garcia.

by Mendoza, Ernesto H [author.] | Garcia, Lorma S.P [author].

Language: English Publisher: Manila, Philippines : Unlimited Books Library Services & Publishing, Inc., [2019]Copyright date: c2019Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.8342 M5235 2019] (2).

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Marketing management / Philip Kotler, Kevin Lane Keller

by Kotler, Philip [author] | Keller, Kevin Lane, 1956- [author].

Edition: Fifteenth editionPublisher: Singapore : Pearson Education South Asia Pte Limited, 2016Availability: Items available for loan: HIGH SCHOOL LIBRARY - SHS [Call number: 658.8 K8487 2016] (1).

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Digital marketing fundamentals: from strategy to ROI / Marjolein Visser, Berend Sikkenga and Mike Berry

by Visser, Marjolein | Sikkenga, Berend [author] | Berry, Mike [author].

Edition: First editionLanguage: English Publisher: Groningen/Utrecht, The Netherl Noordhoff Uitgevers B.V. 2018Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.872 V827 2018] (1).

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I'm feeling lucky : the confessions of Google employee number 59 / Douglas Edwards.

by Edwards, Douglas, 1958- [author].

Language: English Publisher: Boston : Houghton Mifflin Harcourt, 2012Publisher: c2011Other title: I am feeling lucky.Availability: Items available for loan: COLLEGE LIBRARY [Call number: 338.76102504 Ed962 2012] (1).

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We-commerce : how to create, collaborate, and succeed in the sharing economy / Billee Howard.

by Howard, Billee [author].

Edition: First editionLanguage: English Publisher: New York : Perigee Books, [2015]Copyright date: c2015 Online access: Cover image Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658 H831 2015] (1).

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The attention merchants : the epic scramble to get inside our heads Tim Wu.

by Wu, Tim [author].

Language: English Publisher: London : Atlantic Books' [2017]Copyright date: c2017Availability: Items available for loan: COLLEGE LIBRARY [Call number: 659.1042 W9508 2017] (1).

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Service management and marketing : managing the service profit logic / Christian Grönroos.

by Grönroos, Christian, 1947-.

Edition: Fourth edition.Language: English Publisher: Chichester, West Sussex, UK : Wiley, [2015]Copyright date: c2015Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.8 G898 2015] (1).

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Marketing research / Marketing research

by Babin, Barry J [author.] | Zikmund, William G [author].

Edition: Philippine edition.Publisher: Singapore Cengage Learning Asia Pte, Ltd., [2016]Copyright date: c2016Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.83 B117 2016] (1).

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Services marketing : era of engagement / Leonardo Garcia, Jr. , Enrique M. Soriano.

by Garcia, Leonardo, Jr [author] | Soriano , Enrique M [author].

Publisher: Quezon City : C & E Publishing , c2017Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.8 G1655 2017] (1).

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Digital and social media marketing : a results-driven approach / edited by Aleksej Heinze, Gordon Fletcher, Tahir Rashid and Ana Cruz.

by Heinze, Aleksej [editor.].

Publisher: London ; New York : Routledge, Taylor & Francis Group, 2017Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.872 D5695 2017] (1).

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The media handbook: a complete guide to advertising media selection, planning, research, and buying/ Helen Katz.

by Katz, Helen E [author.].

Edition: Sixth Edition.Language: English Publisher: New York: Routledge, Taylor & Francis Group, 2017Availability: Items available for loan: COLLEGE LIBRARY [Call number: 659 K1593 2017] (1).

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Sales and marketing channels : how to build and manage distribution strategy / Julian Dent, Michael White.

by Dent, Julian, 1957- [author.] | White, Michael, 1961- [author.].

Edition: Third edition.Language: English Publisher: London ; New York : Kogan Page Limited, 2018Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.788 D4345 2018] (1).

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B2B marketing strategy : differentiate, develop and deliver lasting customer engagement / Heidi Taylor.

by Taylor, Heidi (Marketing consultant) [author.].

Language: English Publisher: London ; New York : Kogan Page, 2018Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.804 T2146 2018] (1).

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Communications writing and design : the integrated manual for marketing, advertising, and public relations / John DiMarco, Ph.D.

by DiMarco, John [editor.].

Language: English Publisher: Hoboken, New Jersey : Wiley-Blackwell, 2017Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.8 D591 2017] (1).

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