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Advertising : principles & practice / William Wells, John Burnett, Sandra Moriarty.

by Wells, William, 1926- [author] | Burnett, John, 1944- | Moriarty, Sandra E. (Sandra Ernst).

Edition: Sixth editionLanguage: English Publisher: Upper Saddle River, N.J. : Prentice Hall, c2003Availability: Items available for loan: COLLEGE LIBRARY [Call number: 659.1 W462 2003] (1).

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Advertising : principles & practice / William Wells, John Burnett, Sandra Morarity.

by Wells, William, 1926- [author] | Burnett, John, 1944- | Moriarty, Sandra E. (Sandra Ernst).

Edition: Fifth editionPublisher: Upper Saddle River, N.J. : Prentice Hall, c2000Availability: Items available for loan: COLLEGE LIBRARY [Call number: 659.1 W462 2000] (1).

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Introduction to marketing communication : an integrated approach / John Burnett, Sandra Moriarty.

by Burnett, John, 1944- [author] | Moriarty, Sandra E. (Sandra Ernst).

Publisher: Upper Saddle River, N.J. : Prentice Hall, c2000Other title: Introduction to marketing communications | Marketing communications.Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.8 B934 2000] (1).

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