Advertising : principles & practice / William Wells, John Burnett, Sandra Moriarty.

By: Wells, William, 1926- [author]
Contributor(s): Burnett, John, 1944- | Moriarty, Sandra E. (Sandra Ernst)
Language: English Publisher: Upper Saddle River, N.J. : Prentice Hall, c2003Edition: Sixth editionDescription: xxxii, 599 pages : color illustrations ; 28 cmContent type: text Media type: unmediated Carrier type: volume ISBN: 0130477222; 9780130477224Subject(s): AdvertisingDDC classification: 659.1 LOC classification: HF5823 | .W455 2003
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Item type Current location Home library Call number Status Date due Barcode Item holds
BOOK BOOK COLLEGE LIBRARY
COLLEGE LIBRARY
SUBJECT REFERENCE 		659.1 W462 2003 (Browse shelf) Available CITU-CL-33187
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Includes bibliographical references and index.

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