Introduction to marketing communication : an integrated approach / John Burnett, Sandra Moriarty.
By: Burnett, John [author]
Contributor(s): Moriarty, Sandra E. (Sandra Ernst)
Publisher: Upper Saddle River, N.J. : Prentice Hall, c2000Description: 1 volume (various pagings) : illustrations (some color) ; 27 cmContent type: text Media type: unmediated Carrier type: volume ISBN: 0132690853Other title: Introduction to marketing communications [Cover title] | Marketing communicationsSubject(s): Communication in marketing | Advertising campaignsDDC classification: 658.8 LOC classification: HF5415.123 | .B87 2000| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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BOOK
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COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 658.8 B934 2000 (Browse shelf) | Available | CL-26856 |
Total holds: 0
Includes bibliographical references and index.
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