Advertising : principles & practice / William Wells, John Burnett, Sandra Morarity.

By: Wells, William, 1926- [author]
Contributor(s): Burnett, John, 1944- | Moriarty, Sandra E. (Sandra Ernst)
Publisher: Upper Saddle River, N.J. : Prentice Hall, c2000Edition: Fifth editionDescription: xviii, 562 pages : illustrations (some color) ; 28 cmContent type: text Media type: unmediated Carrier type: volume ISBN: 0130835714Subject(s): AdvertisingDDC classification: 659.1 LOC classification: HF5823 | .W455 2000
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Item type Current location Home library Call number Status Date due Barcode Item holds
BOOK BOOK COLLEGE LIBRARY
COLLEGE LIBRARY
SUBJECT REFERENCE 		659.1 W462 2000 (Browse shelf) Available CL-29628
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Includes bibliographical references and index.

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