CITU catalog › Results of search for '(su:"marketing.")'

		The 90 day brand plan : how to unleash your personal brand to dominate the competition and scale your business / Dain Walker. by Walker, Dain [author.]. Language: English Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2024]Online access: Full text is available at Wiley Online Library. Click here to view. Availability: Items available for loan: COLLEGE LIBRARY (1). Place hold
		The customer excellence enterprise : a playbook for creating customers for life / Wayne Simmons, Tom DeWitt. by Simmons, Wayne (Customer experience expert) [author.] \| DeWitt, Tom (Director) [author.]. Language: English Publisher: Hoboken : John Wiley & Sons, Inc., 2024Online access: Full text is available at Wiley Online Library. Click here to view. Availability: Items available for loan: COLLEGE LIBRARY (1). Place hold
		No cover image available The effects of influencer follower count on consumer perception and purchase behavior. by Abellana, Airavelle L [author.] \| Barbadillo, Joseph P [author.] \| Basul, Dessa Kaye B [author.] \| Castañares, Aubrey Ann R [author.] \| Ceniza, Julia Fernanda S [author.] \| Dela Cruz, Neil A [author.]. Source: Semestral Research CompendiumCopyright date: 2026Availability: Items available for reference: COLLEGE LIBRARY (1).
		No cover image available The influence of parasocial relationships in the link between influencer marketing exposure and impulse buying tendencies. by Lastimosa, Mary Rose D [author.] \| Monton, James Roeberl B [author.] \| Quimbo, Monic Lei F [author.] \| Descartin, Lorence David D [author.] \| Sabellano, Nhilven Joice Y [author.] \| Selma, Dominique A [author.]. Source: Semestral Research CompendiumCopyright date: 2026Availability: Items available for reference: COLLEGE LIBRARY (1).
		No cover image available The influence of negative fake online reviews on customer trust and product perception. by Sedentario, Leiff Laurence M [author.] \| Lascota, Deanne John E [author.] \| Amotan, Jraldine [author.] \| Amotan, Jramae [author.] \| Ardinez, Mary Jorica L [author.] \| Sollano, Neogin Gil A [author.] \| Cantil, Nicole M [author.]. Source: Semestral Research CompendiumCopyright date: 2026Availability: Items available for reference: COLLEGE LIBRARY (1).
		No cover image available The influence of brand visual stimuli experience and emotional response on consumer decision-making behavior. by Suson, Aicel Anne S [author.] \| Dayanan, Nelmar Jay M [author.] \| Bucao, Baby Khayne A [author.] \| Quidet, Jhona Gwen B [author.] \| Marticion, Mary Myrna C [author.] \| Ortiz, Allen Mae [author.]. Source: Semestral Research CompendiumCopyright date: 2026Availability: Items available for reference: COLLEGE LIBRARY (1).
		No cover image available The impact of online advertising overload on advertisement fatigue : the moderating role of content relevance. by Beerli, Clark Dave [author.] \| Cañares, Don Yves Matthew E [author.] \| Pasilan, Jenny Rose [author.] \| Abello, Jerian Marc D [author.] \| Cardosa, John Patrek S [author.]. Source: Semestral Research CompendiumCopyright date: 2026Availability: Items available for reference: COLLEGE LIBRARY (1).
		Applications in basic marketing : clippings from the popular business press / E. Jerome McCarthy and William D. Perreault. by Perreault, William D [author]. Language: English Publisher: Boston : McGraw-Hill Irvin, 2004Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.8 P426 2004] (1). Place hold
		Impact of ICTs on event management and marketing / [edited by] Kemal Birdir, Sevda Birdir, Ali Dalgic, Derya Toksoz. by Birdir, Kemal [editor.] \| Birdir, Sevda, 1969- [editor.] \| Dalgiç, Ali, 1987- [editor.] \| Toksoz, Derya, 1990- [editor.]. Language: English Publisher: Hershey, PA : IGI Global, Business Science Reference, [2021]Online access: Full text is available at Ebscohost. Click here to view. Availability: Items available for loan: COLLEGE LIBRARY (1). Place hold
		Principles of market research / Dr. Bonifacio P. Bairan by Bairan, Bonifacio P [author.]. Language: English Publisher: Manila : Unlimited Books Library Services & Publishing Inc., [2025]Copyright date: ©2025Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.83 B1619 2025 ] (2). Place hold
		Hospitality marketing / Neil Wearne ; revised by Alison J. Morrison. by Wearne, Neil [author] \| Morrison, Alison J. Language: English Publisher: Oxford : Butterworth-Heinemann, 1996Online access: Publisher description \| Table of contents Availability: Items available for loan: COLLEGE LIBRARY [Call number: 647.94/068/8 W376 1996] (1). Place hold
		Technopreneurship tech to go : a student's guide to bringing technology to the market / Luis Sison, PhD. by Sison, Luis [author.]. Language: English Publisher: Quezon City : C & E Publishing, Inc., [2024]Copyright date: ©2024Availability: Items available for loan: COLLEGE LIBRARY [Call number: 338.04 Si83 2024] (1). Place hold
		Digital economies at global margins / edited by Mark Graham. by Graham, Mark, 1980- [editor.]. Language: English Publisher: Cambridge, Massachusetts : Ottawa, ON, Canada : The MIT Press ; International Development Research Centre, [2019]Online access: Full text is available at the Directory of Open Access Books. Click here to view. Availability: Items available for reference: COLLEGE LIBRARY [Call number: 384.3091724 D5695 2019] (1).
		Marketing management : analysis, planning, implementation, and control / Philip Kotler. by Kotler, Philip [author]. Edition: Sixth editionLanguage: English Publisher: Englewood Cliffs, N.J. : Prentice-Hall, c1988Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.802 K848 1988a] (1). Place hold
		Effective marketing / Peter Hingston. by Hingston, Peter [author]. Edition: 1st American ed.Language: English Publisher: London ; New York : DK, 2001Online access: Contributor biographical information \| Publisher description Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.83 H591 2001] (1). Place hold
		Smart things to know about marketing / John Mariotti. by Mariotti, John [author]. Language: English Publisher: USA : Capstone Publishing, 2000Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.8 M339 2000] (1). Place hold
		Contemporary marketing / Louis E. Boone, David L. Kurtz. by Boone, Louis E [author] \| Kurtz, David L \| Sandburg, Eric. Discovering your marketing career. Edition: Seventh editionLanguage: English Publisher: Fort Worth : Dryden Press, c1992Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.8 B644 1992] (1). Place hold
		Internet exercises to accompany marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton. by Etzel, Michael J [author]. Language: English Publisher: Boston : Irwin/ McGraw-Hill, 1999Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.8 Et99 1999] (2). Place hold
		The tao of Alibaba : inside the Chinese digital giant that is changing the world / Brian A. Wong. by Wong, Brian A [author.]. Edition: First edition.Language: English Publisher: New York : PublicAffairs, [2022]Copyright date: ©2022Availability: Items available for loan: COLLEGE LIBRARY [Call number: 381.1420951 W8461 2022] (1). Place hold
		Marketing essentials / Lois Schneider Farese, Grady Kimbrell, Carl A. Woloszyk by Farese, Lois Schneider [author] \| Kimbrell, Grady \| Woloszyk, Carl A. Language: English Publisher: New York : Glencoe, c1991Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.8 F223 1991] (1). Place hold

		The 90 day brand plan : how to unleash your personal brand to dominate the competition and scale your business / Dain Walker. by Walker, Dain [author.]. Language: English Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2024]Online access: Full text is available at Wiley Online Library. Click here to view. Availability: Items available for loan: COLLEGE LIBRARY (1). Place hold
		The customer excellence enterprise : a playbook for creating customers for life / Wayne Simmons, Tom DeWitt. by Simmons, Wayne (Customer experience expert) [author.] \| DeWitt, Tom (Director) [author.]. Language: English Publisher: Hoboken : John Wiley & Sons, Inc., 2024Online access: Full text is available at Wiley Online Library. Click here to view. Availability: Items available for loan: COLLEGE LIBRARY (1). Place hold
		No cover image available The effects of influencer follower count on consumer perception and purchase behavior. by Abellana, Airavelle L [author.] \| Barbadillo, Joseph P [author.] \| Basul, Dessa Kaye B [author.] \| Castañares, Aubrey Ann R [author.] \| Ceniza, Julia Fernanda S [author.] \| Dela Cruz, Neil A [author.]. Source: Semestral Research CompendiumCopyright date: 2026Availability: Items available for reference: COLLEGE LIBRARY (1).
		No cover image available The influence of parasocial relationships in the link between influencer marketing exposure and impulse buying tendencies. by Lastimosa, Mary Rose D [author.] \| Monton, James Roeberl B [author.] \| Quimbo, Monic Lei F [author.] \| Descartin, Lorence David D [author.] \| Sabellano, Nhilven Joice Y [author.] \| Selma, Dominique A [author.]. Source: Semestral Research CompendiumCopyright date: 2026Availability: Items available for reference: COLLEGE LIBRARY (1).
		No cover image available The influence of negative fake online reviews on customer trust and product perception. by Sedentario, Leiff Laurence M [author.] \| Lascota, Deanne John E [author.] \| Amotan, Jraldine [author.] \| Amotan, Jramae [author.] \| Ardinez, Mary Jorica L [author.] \| Sollano, Neogin Gil A [author.] \| Cantil, Nicole M [author.]. Source: Semestral Research CompendiumCopyright date: 2026Availability: Items available for reference: COLLEGE LIBRARY (1).
		No cover image available The influence of brand visual stimuli experience and emotional response on consumer decision-making behavior. by Suson, Aicel Anne S [author.] \| Dayanan, Nelmar Jay M [author.] \| Bucao, Baby Khayne A [author.] \| Quidet, Jhona Gwen B [author.] \| Marticion, Mary Myrna C [author.] \| Ortiz, Allen Mae [author.]. Source: Semestral Research CompendiumCopyright date: 2026Availability: Items available for reference: COLLEGE LIBRARY (1).
		No cover image available The impact of online advertising overload on advertisement fatigue : the moderating role of content relevance. by Beerli, Clark Dave [author.] \| Cañares, Don Yves Matthew E [author.] \| Pasilan, Jenny Rose [author.] \| Abello, Jerian Marc D [author.] \| Cardosa, John Patrek S [author.]. Source: Semestral Research CompendiumCopyright date: 2026Availability: Items available for reference: COLLEGE LIBRARY (1).
		Applications in basic marketing : clippings from the popular business press / E. Jerome McCarthy and William D. Perreault. by Perreault, William D [author]. Language: English Publisher: Boston : McGraw-Hill Irvin, 2004Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.8 P426 2004] (1). Place hold
		Impact of ICTs on event management and marketing / [edited by] Kemal Birdir, Sevda Birdir, Ali Dalgic, Derya Toksoz. by Birdir, Kemal [editor.] \| Birdir, Sevda, 1969- [editor.] \| Dalgiç, Ali, 1987- [editor.] \| Toksoz, Derya, 1990- [editor.]. Language: English Publisher: Hershey, PA : IGI Global, Business Science Reference, [2021]Online access: Full text is available at Ebscohost. Click here to view. Availability: Items available for loan: COLLEGE LIBRARY (1). Place hold
		Principles of market research / Dr. Bonifacio P. Bairan by Bairan, Bonifacio P [author.]. Language: English Publisher: Manila : Unlimited Books Library Services & Publishing Inc., [2025]Copyright date: ©2025Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.83 B1619 2025 ] (2). Place hold
		Hospitality marketing / Neil Wearne ; revised by Alison J. Morrison. by Wearne, Neil [author] \| Morrison, Alison J. Language: English Publisher: Oxford : Butterworth-Heinemann, 1996Online access: Publisher description \| Table of contents Availability: Items available for loan: COLLEGE LIBRARY [Call number: 647.94/068/8 W376 1996] (1). Place hold
		Technopreneurship tech to go : a student's guide to bringing technology to the market / Luis Sison, PhD. by Sison, Luis [author.]. Language: English Publisher: Quezon City : C & E Publishing, Inc., [2024]Copyright date: ©2024Availability: Items available for loan: COLLEGE LIBRARY [Call number: 338.04 Si83 2024] (1). Place hold
		Digital economies at global margins / edited by Mark Graham. by Graham, Mark, 1980- [editor.]. Language: English Publisher: Cambridge, Massachusetts : Ottawa, ON, Canada : The MIT Press ; International Development Research Centre, [2019]Online access: Full text is available at the Directory of Open Access Books. Click here to view. Availability: Items available for reference: COLLEGE LIBRARY [Call number: 384.3091724 D5695 2019] (1).
		Marketing management : analysis, planning, implementation, and control / Philip Kotler. by Kotler, Philip [author]. Edition: Sixth editionLanguage: English Publisher: Englewood Cliffs, N.J. : Prentice-Hall, c1988Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.802 K848 1988a] (1). Place hold
		Effective marketing / Peter Hingston. by Hingston, Peter [author]. Edition: 1st American ed.Language: English Publisher: London ; New York : DK, 2001Online access: Contributor biographical information \| Publisher description Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.83 H591 2001] (1). Place hold
		Smart things to know about marketing / John Mariotti. by Mariotti, John [author]. Language: English Publisher: USA : Capstone Publishing, 2000Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.8 M339 2000] (1). Place hold
		Contemporary marketing / Louis E. Boone, David L. Kurtz. by Boone, Louis E [author] \| Kurtz, David L \| Sandburg, Eric. Discovering your marketing career. Edition: Seventh editionLanguage: English Publisher: Fort Worth : Dryden Press, c1992Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.8 B644 1992] (1). Place hold
		Internet exercises to accompany marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton. by Etzel, Michael J [author]. Language: English Publisher: Boston : Irwin/ McGraw-Hill, 1999Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.8 Et99 1999] (2). Place hold
		The tao of Alibaba : inside the Chinese digital giant that is changing the world / Brian A. Wong. by Wong, Brian A [author.]. Edition: First edition.Language: English Publisher: New York : PublicAffairs, [2022]Copyright date: ©2022Availability: Items available for loan: COLLEGE LIBRARY [Call number: 381.1420951 W8461 2022] (1). Place hold
		Marketing essentials / Lois Schneider Farese, Grady Kimbrell, Carl A. Woloszyk by Farese, Lois Schneider [author] \| Kimbrell, Grady \| Woloszyk, Carl A. Language: English Publisher: New York : Glencoe, c1991Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.8 F223 1991] (1). Place hold

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