Impact of ICTs on event management and marketing / [edited by] Kemal Birdir, Sevda Birdir, Ali Dalgic, Derya Toksoz.

Contributor(s): Birdir, Kemal [editor.] | Birdir, Sevda, 1969- [editor.] | Dalgiç, Ali, 1987- [editor.] | Toksoz, Derya, 1990- [editor.]
Language: English Series: Advances in marketing, customer relationship management, and e-services (AMCRMES) book series: Publisher: Hershey, PA : IGI Global, Business Science Reference, [2021]Description: 1 online resource (xx, 357 pages) : illustrationsContent type: text Media type: computer Carrier type: online resourceISBN: 1799849554; 9781799849551; 9781799849568; 1799849562; 1799849546; 9781799849544; 1799857018; 9781799857013Subject(s): Special events -- Planning -- Technological innovations | Special events -- Marketing -- Technological innovationsGenre/Form: Electronic books.LOC classification: GT3405 | .I56 2021Online resources: Full text is available at Ebscohost. Click here to view.
Contents:
Marketing events in a digital era, opportunities and challenges / Gökhan Akel -- The role of ICTs for effective marketing activities in event tourism / Mozlem Sen -- Information and communication technology for even management / Fatma Doganay Ergen -- The impact of ICT on strategic event management / Gaye Onan -- Virtual reality for better event planning and management / Alana Thomson, Ingrid Proud, Andrew Goldston, Rebecca Dodds-Gorman -- Black Friday as a shopping even t: motivational tendency of Y Generation consumers in digital environment / Dilaysu Cinar -- Website usage in event marketing / Gonca Davras -- New trends in event marketing / Remziye Ekici, Derya Toksoz -- Marketing innovationsin industry 4.0 and their impacts on events Mmrketing / Misra Çakaloglu -- Importance of ICT in human resources management and evaluation in terms of events / Pinar Uçar.
Summary: "This book explores the impact of new information and communications technologies on event management and marketing"-- Provided by publisher.
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Includes bibliographical references and index.

Marketing events in a digital era, opportunities and challenges / Gökhan Akel -- The role of ICTs for effective marketing activities in event tourism / Mozlem Sen -- Information and communication technology for even management / Fatma Doganay Ergen -- The impact of ICT on strategic event management / Gaye Onan -- Virtual reality for better event planning and management / Alana Thomson, Ingrid Proud, Andrew Goldston, Rebecca Dodds-Gorman -- Black Friday as a shopping even t: motivational tendency of Y Generation consumers in digital environment / Dilaysu Cinar -- Website usage in event marketing / Gonca Davras -- New trends in event marketing / Remziye Ekici, Derya Toksoz -- Marketing innovationsin industry 4.0 and their impacts on events Mmrketing / Misra Çakaloglu -- Importance of ICT in human resources management and evaluation in terms of events / Pinar Uçar.

"This book explores the impact of new information and communications technologies on event management and marketing"-- Provided by publisher.

Description based on online resource; title from digital title page (viewed on December 02, 2020).

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