Applications in basic marketing : clippings from the popular business press / E. Jerome McCarthy and William D. Perreault.
By: Perreault, William D [author]
Language: English Publisher: Boston : McGraw-Hill Irvin, 2004Description: vii, 231 pages : illustrations ; 26 cmContent type: text Media type: unmediated Carrier type: volume ISBN: 9780072864694; 0072864699Subject(s): Marketing -- Periodicals | Marketing -- Management -- PeriodicalsDDC classification: 658.8| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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BOOK
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COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 658.8 P426 2004 (Browse shelf) | Available | CITU-CL-33046 |
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