Marketing management : analysis, planning, implementation, and control / Philip Kotler.

By: Kotler, Philip [author]
Language: English Series: The Prentice-Hall series in marketingPublisher: Englewood Cliffs, N.J. : Prentice-Hall, c1988Edition: Sixth editionDescription: xxi, 776 pages : illustrations ; 25 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9711106450Subject(s): Marketing -- ManagementDDC classification: 658.802 LOC classification: HF5415.13 | .K64 1988
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Item type Current location Home library Call number Status Date due Barcode Item holds
BOOK BOOK COLLEGE LIBRARY
COLLEGE LIBRARY
SUBJECT REFERENCE 		658.802 K848 1988a (Browse shelf) Available CITU-CL- 12852
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Includes bibliographical references and indexes.

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