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Bottom of the Pyramid marketing : making, shaping and developing BOP markets / edited by Ramendra Singh (Indian Institute of Management Calcutta, Kolkata, India).

by Singh, Ramendra [editor.].

Edition: First edition.Language: English Publisher: United Kingdom : Emerald Publishing, 2019Copyright date: ©2019Online access: Full text available at Ebscohost Click here to view Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.8008/942] (1).

Marketing in a digital world / edited by Aric Rindfleisch, Department of Business Administration, University of Illinois, USA Alan J. Malter, Department of Managerial Studies, University of Illinois, USA.

by Rindfleisch, Aric [editor.] | Malter, Alan J [editor.].

Edition: First edition.Language: English Publisher: United Kingdom : Emerald Publishing Limited, 2019Copyright date: ©2019Online access: Full text available at Ebscohost Click here to view Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.8] (1).

Future-focused strategic marketing / [edited by] Babu John Mariadoss, Raj Echambadi.

by Mariadoss, Babu John [editor.] | Echambadi, Raj [editor.].

Language: English Publisher: Hauppauge : Nova Science Publishers, 2019Online access: Full text available at Ebscohost Click here to view Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.8/02] (1).

Mastering Market Analytics [electronic resource] : Business Metrics - Practice and Application.

by Kozielski, Robert.

Language: English Publisher: Bingley, UK Emerald Publishing Limited 2018Online access: Click here to view book | Full text available at Ebscohost Click here to view | View full text Availability: Items available for loan: COLLEGE LIBRARY (1).

The rainmakers : marketing and strategy lessons from 25 top CEOs /

Language: English Publisher: [s.l.] : [s.n.], [2017]Copyright date: © 2017Availability: Items available for loan: HIGH SCHOOL LIBRARY - JHS [Call number: H.S.L. 658.82 G533 2017] (1).

Tourism destination management / special issue editors, Manuel Rodríguez-Díaz, Tomás F. Espino-Rodríguez.

by Espino-Rodríguez, Tomás [special issue editor.] | Rodríguez-Díaz, Manuel [special issue editor.].

Language: English Publisher: Basel : MDPI, 2019Copyright date: © 2019Online access: Click here to access online Availability: Items available for reference: COLLEGE LIBRARY (1).

The online advertising tax as the foundation of a public service internet : a CAMRI extended policy report / Christian Fuchs.

by Fuchs, Christian, 1976- [author.].

Language: English Publisher: London : University of Westminster Press, 2018Online access: Click here to access online Availability: Items available for reference: COLLEGE LIBRARY [Call number: 336.2/78] (1).

The future of service post-COVID-19 pandemic. Volume 1, Rapid adoption of digital service technology / Jungwoo Lee, Spring H. Han, editors.

by Lee, Jungwoo [editor.] | Han, Spring H [editor.].

Language: English Publisher: Singapore : Springer, [2021]Other title: Rapid adoption of digital service technology.Online access: Full text is available at the Directory of Open Access Books. Click here to view. Availability: Items available for reference: COLLEGE LIBRARY (1).

Superb selling secrets : the Filipino art of breakthrough selling / written by Jun Garing

by Garing, Jun [author] | Jocano , F. Landa [foreword].

Edition: Fourth editionLanguage: English Publisher: Makati City, Philippines : Salesman's Centre, c1997Availability: Items available for loan: ELEMENTARY LIBRARY [Call number: 658.85 G183 1997] (2).

A feasibility study on the implementation of visual branding for Carcar city as integrated heritage zone of Cebu

by Gargaran, Jan Marlowe S [author] | Pallo, Christine G [author] | Ybañez, Emjy Faye J [author].

Language: English Dissertation note: Thesis ( Bachelor of Multimedia Arts) -- Cebu Institute of Technology University, Bachelor of Multimedia Arts, 2022 Availability: Items available for reference: COLLEGE LIBRARY [Call number: 338.47910688 G181 2022] (1).

Marketing communications / John Egan.

by Egan, John, 1952- [author.].

Edition: Second edition.Language: English Publisher: London : Sage, 2015Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.802 Eg13 2015] (1).

A proposed corporate identity and package design for tamp café and co. / by Lourde Mae M. Alviso, Pamela Joy P. Pollescas, Lea Marie N. Sumilhig, Marvin Lee Torbiso.

by Alviso, Lourde Mae M [author.] | Pollescas, Pamela Joy P [author.] | Sumilhig, Lea Marie N [author.] | Torbiso, Marvin Lee [author.].

Language: English Dissertation note: Thesis (Bachelor of Multimedia Arts) -- Cebu Institute of Technology - University, Cebu City, 2022. Availability: Items available for reference: COLLEGE LIBRARY [Call number: 658.564 Al88 2022] (1).

Marketing management casebook / edited by Robert T. Davis, Harper W. Boyd, Jr., Frederick E. Webster, Jr.

by Davis, Robert Tyrrell | Boyd, Harper W | Webster, Frederick E | Boyd, Harper W. Marketing management casebook [comp.].

Edition: Third editionPublisher: Homewood, Ill. : R. D. Irwin, c1980Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.802 M341 1980] (1).

Analysis for strategic marketing / Vithala R. Rao, Joel H. Steckel.

by Rao, Vithala R [author] | Steckel, Joel H.

Publisher: Reading, Mass. : Addison-Wesley, c1998Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.802 R18 1998] (1).

Marketing terms : definitions, explanations, and/or aspects / [by] Irving J. Shapiro.

by Shapiro, Irving J [author].

Edition: Third editionPublisher: West Long Branch, N.J. : S-M-C Pub. Co., c1973Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.803 Sh22 1973] (1).

Marketing : strategic foundations / Paul S. Busch, Michael J. Houston.

by Busch, Paul S [author] | Houston, Michael J.

Publisher: Homewood, Ill. : R.D. Irwin, c1985Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.8 B96 1985] (1).

Multinational marketing management / Warren J. Keegan.

by Keegan, Warren J [author].

Edition: Second editionPublisher: Englewood Cliffs, N.J. : Prentice-Hall, c1980Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.809382 K243 1980] (1).

The environment of marketing behavior : selections from the literature / [by] Robert J. Holloway [and] Robert S. Hancock.

by Holloway, Robert J [editor] | Hancock, Robert Spencer [joint ed.].

Publisher: New York : Wiley , c[1964]Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.83 H728 1964] (1).

Branding : a key marketing tool / edited by John M. Murphy.

by Murphy, John M, 1944-.

Publisher: New York : McGraw-Hill, c1987Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.827 B733 1987] (4).

The brand marketing book : creating, managing, and extending the value of your brand / Joe Marconi.

by Marconi, Joe [author] | American Marketing Association.

Publisher: Lincolnwood, IL : NTC Business Books, c2000Online access: Publisher description | Table of contents Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.827 M333 2000] (1).

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