The brand marketing book : creating, managing, and extending the value of your brand / Joe Marconi.

By: Marconi, Joe [author]
Contributor(s): American Marketing Association
Publisher: Lincolnwood, IL : NTC Business Books, c2000Description: xv, 247 pages : illustrations ; 24 cmContent type: text Media type: unmediated Carrier type: volume ISBN: 0844222577Subject(s): Branding (Marketing)DDC classification: 658.827 LOC classification: HD69.B7 | M373 2000Online resources: Publisher description | Table of contents
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Item type Current location Home library Call number Status Date due Barcode Item holds
BOOK BOOK COLLEGE LIBRARY
COLLEGE LIBRARY
SUBJECT REFERENCE 		658.827 M333 2000 (Browse shelf) Available CL-27093
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At head of title: American Marketing Association.

Includes bibliographical references (p. 237-240) and index.

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