Marketing : strategic foundations / Paul S. Busch, Michael J. Houston.

By: Busch, Paul S [author]
Contributor(s): Houston, Michael J
Series: The Irwin series in marketingPublisher: Homewood, Ill. : R.D. Irwin, c1985Description: xxii, 881, 22 pages, [8] pages of plates : illustrations (some color) ; 24 cmContent type: text Media type: unmediated Carrier type: volume ISBN: 0256028435Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .B7765 1985
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Item type Current location Home library Call number Status Date due Barcode Item holds
BOOK BOOK COLLEGE LIBRARY
COLLEGE LIBRARY
SUBJECT REFERENCE
658.8 B96 1985 (Browse shelf) Available CL-re 20088
Total holds: 0

Includes bibliographies and indexes.

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