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Destination management and marketing : breakthroughs in research and practice / Information Resources Management Association.

by Information Resources Management Association [editor.].

Language: English Publisher: Hershey, PA : IGI Global, [2020]Online access: Full text is available at EBSCOHost. Click here to view. Availability: Items available for loan: COLLEGE LIBRARY [Call number: 338.4791 D474 2020] (1).

Business-to-business marketing / Dr. Angelita Ong Camilar Serrano, PHD-BM, MBA, CMC

by Serrano, Angelita Ong Camilar [author].

Language: English Publisher: intramuros, Manila : Unlimited Books Library Services & Publishing Inc., ©2022Availability: Items available for loan: HIGH SCHOOL LIBRARY - SHS [Call number: 658.804 Se683 2022] (1).

Handbook of research on resident and tourist perspectives on travel destinations / Patrícia Pinto, Manuela Guerreiro.

by Pinto, Patrícia, 1970- [editor.] | Guerreiro, Manuela, 1970- [editor.].

Language: English Publisher: Hershey, PA : IGI Glabal, Business Science Reference, [2020]Online access: Full text is available at EBSCOHost. Click here to view Availability: Items available for loan: COLLEGE LIBRARY [Call number: 338.4791 H1913 2020] (1).

Principles of marketing / Roberto G. De Chavez

by De Chavez, Roberto G [author].

Language: English Publisher: Mandaluyong City : Books Atbp. Publishing Corp., ©2021Availability: Items available for loan: HIGH SCHOOL LIBRARY - SHS [Call number: 658.8 D356 2021] (1).

Principles of marketing / Angelita Ong Camilar Serrano

by Serrano, Angelita Ong Camilar [author].

Language: English Publisher: Manila : Unlimited Books Library Services & Publishing, Inc., ©2021Availability: Items available for loan: HIGH SCHOOL LIBRARY - SHS [Call number: 658.8 Se683 2021] (1).

Marketing research / Baniline Jone V. Abantao

by Abantao, Baniline Jone V [author].

Language: English Publisher: Manila : Rex Book Store, ©2024Availability: Items available for loan: HIGH SCHOOL LIBRARY - SHS [Call number: 658.83 Ab17 2024] (2).

Principles of marketing / Philip Kotler, Gary Armstrong with Marc Oliver Opresnik

by Kotler, Philip [author] | Armstrong, Gary [author] | Opresnik, Marc Oliver [author].

Edition: Eighteenth editionLanguage: English Publisher: [Philippines] : Pearson Education South, ©2021Availability: Items available for loan: HIGH SCHOOL LIBRARY - SHS [Call number: 658.8 K8487 2021] (1).

Strategic content marketing : creating effective content in practice / Dan Farkas and Rebecca Geier.

by Farkas, Dan [author.] | Geier, Rebecca [author.].

Language: English Publisher: New York : Routledge Taylor & Francis Group, 2024Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.802 F228 2024] (1).

Strategic social media : from marketing to social change / L. Meghan Mahoney, West Chester University of Pennsylvania, PA, US, Tang Tang, University of Akron, OH, US.

by Mahoney, L. Meghan [author.] | Tang, Tang (Writer on social media) [author.].

Edition: Second edition.Language: English Publisher: Hoboken, New Jersey : Wiley-Blackwell, [2024]Publisher: ©2024Availability: Items available for loan: COLLEGE LIBRARY [Call number: 302.231 M2794 2024] (1).

Strategic communications for PR, social media and marketing

Language: English Publisher: New York, NY : 3G E-learning LLC ; [2022]Copyright date: ©2022Availability: Items available for loan: COLLEGE LIBRARY [Call number: 659.02854678 St821 2022] (1).

Business to business marketing : a global perspective / Caster Sumner.

by Sumner, Caster [author.].

Language: English Copyright date: Forest Hills, NY : Willford Press, [2024]Copyright date: ©2024Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.804 Su66 2024] (1).

Strategic market management / David A. Aaker, Christine Moorman.

by Aaker, David A [author.] | Moorman, Christine [author.] | John Wiley & Sons [publisher.].

Edition: Twelfth edition.Language: English Publisher: Hoboken, NJ : Wiley, [2024]Copyright date: ©2024Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.8 Aa41 2024] (1).

Contemporary marketing and consumer behaviour in sustainable tourism / edited by Maria Palazzo and Pantea Foroudi.

by Palazzo, Maria [editor.] | Foroudi, Pantea, 1974- [editor.].

Language: English Publisher: London ; New York, NY : Routledge/Taylor & Francis Group, 2024Online access: Full text is available at ProQuest Ebook Central Click here to view Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.827 C7672 2024] (1).

Readings in basic marketing / E. Jerome McCarthy, John F. Grashof, Andrew A. Brogowicz.

by McCarthy , E. Jerome [author] | McCarthy, E. Jerome (Edmund Jerome) | Grashof, John F | Brogowicz, Andrew A.

Language: English Publisher: Homewood, Ill. : R. D. Irwin, 1975Availability: Items available for loan: COLLEGE LIBRARY [Call number: 380.1 M127 1975] (1).

Study guide to accompany Stanton's: Fundamentals of marketing, sixth edition / Thomas J. Adams.

by Adams, Thomas J | Stanton, William J. Fundamentals of marketing.

Publisher: New York : McGraw-Hill, [1981]Copyright date: �1981Availability: Items available for loan: COLLEGE LIBRARY [Call number: 380.1076 Ad19 1981] (2).

A customer-oriented manager for B2B services / Val�erie Mathieu.

by Mathieu, Valerie [author.].

Language: English Publisher: London, UK : Hoboken, NJ : ISTE, Ltd. ; Wiley, 2022Other title: Customer oriented manager for business to business services..Online access: Full text is available at Wiley Online Library Click here to view Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.804 M4265 2022] (1).

Marketing management journal.

by Marketing Management Association.

Language: English Publisher: Macomb, IL : Marketing Management Association, c2000-Online access: Access from EBSCOHOST Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658 M3413 2000-] (1).

Sales management improves SME performance, but not without marketing planning

by Clark, W. Randy [author] | Manley, Scott C [author] | Hair, Joseph F., Jr [author] | Williams, Ralph I [author].

Source: Marketing Management Journal.Copyright date: 2022Online access: Full text is available at EBSCOHost. Click here to view. Availability: Items available for reference: COLLEGE LIBRARY (1).

Content marketing strategy : harness the power of your brand's voice / Robert Rose.

by Rose, Robert (Marketing executive) [author.].

Language: English Publisher: London ; New York, NY : Kogan Page, 2023Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.827 R7208 2023] (1).

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