Strategic social media : from marketing to social change / L. Meghan Mahoney, West Chester University of Pennsylvania, PA, US, Tang Tang, University of Akron, OH, US.
By: Mahoney, L. Meghan [author.]
Contributor(s): Tang, Tang (Writer on social media) [author.]
Language: English Publisher: Hoboken, New Jersey : Wiley-Blackwell, [2024]Edition: Second editionDescription: pages cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781119890362Subject(s): Social media -- Marketing | Social marketing | Internet marketing | Online social networks | User-generated contentDDC classification: 302.23/1 LOC classification: HM742 | .M328 2024Summary: "Generation Z, individuals born between 1997 and 2012, grew up with social media and constant Internet access, with the average getting a personal smartphone by age of 12. While previous generations' use and interaction with digital technologies earned criticism for their lack of interest in reading print books, erosion of basic grammar skills, lack of memory recall ability, and a fascination with distributing mundane status updates through social networking sites (Bauerlein, 2009; Palfrey & Gasser, 2010), Generation Z is believed as the most ethnically diverse generation with promising commitment to diversity and inclusion initiatives"-- Provided by publisher.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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BOOK
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COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 302.231 M2794 2024 (Browse shelf) | Available (In Process) |
Includes bibliographical references and index.
"Generation Z, individuals born between 1997 and 2012, grew up with social media and constant Internet access, with the average getting a personal smartphone by age of 12. While previous generations' use and interaction with digital technologies earned criticism for their lack of interest in reading print books, erosion of basic grammar skills, lack of memory recall ability, and a fascination with distributing mundane status updates through social networking sites (Bauerlein, 2009; Palfrey & Gasser, 2010), Generation Z is believed as the most ethnically diverse generation with promising commitment to diversity and inclusion initiatives"-- Provided by publisher.
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