Contemporary marketing and consumer behaviour in sustainable tourism / edited by Maria Palazzo and Pantea Foroudi.
Contributor(s): Palazzo, Maria [editor.] | Foroudi, Pantea [editor.]
Language: English Series: Critical studies in tourism, business and managementPublisher: London ; New York, NY : Routledge/Taylor & Francis Group, 2024Description: 1 online resourceContent type: text Media type: computer Carrier type: online resourceISBN: 9781032483511; 9781003388593Subject(s): Advertising -- Tourism | Sustainable tourism -- Marketing | Green marketing | Marketing -- Social aspectsGenre/Form: Electronic books.DDC classification: 658.8/27 LOC classification: HF6161.T63Online resources: Full text is available at ProQuest Ebook Central Click here to view Summary: "This insightful book explores contemporary consumer behaviour and marketing practices, exploring how to promote effectively towards sustainable tourism development through policies, practices and initiatives involving all stakeholders, including indigenous peoples, local communities, visitors, industry and governments. Proposing a mixture of theory and practice with practical case studies, this book is an important resource for students, researchers and academics in business and tourism, as well as managers and decision-makers globally"-- Provided by publisher.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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EBOOK
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COLLEGE LIBRARY | COLLEGE LIBRARY | 658.827 C7672 2024 (Browse shelf) | Available |
Includes bibliographical references and index.
"This insightful book explores contemporary consumer behaviour and marketing practices, exploring how to promote effectively towards sustainable tourism development through policies, practices and initiatives involving all stakeholders, including indigenous peoples, local communities, visitors, industry and governments. Proposing a mixture of theory and practice with practical case studies, this book is an important resource for students, researchers and academics in business and tourism, as well as managers and decision-makers globally"-- Provided by publisher.
Description based on print version record and CIP data provided by publisher.
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