Principles of marketing / Philip Kotler, Gary Armstrong with Marc Oliver Opresnik

By: Kotler, Philip [author]
Contributor(s): Armstrong, Gary [author] | Opresnik, Marc Oliver [author]
Language: English Publisher: [Philippines] : Pearson Education South, ©2021Edition: Eighteenth editionDescription: 728 pages : illustrations ; 28 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9789813133365Subject(s): Marketing -- Philippines -- Textbooks | Marketing -- Study and teaching | Marketing managementDDC classification: 658.8
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Item type Current location Home library Call number Status Date due Barcode Item holds
BOOK BOOK HIGH SCHOOL LIBRARY - SHS
HIGH SCHOOL LIBRARY - SHS
Filipiniana 		658.8 K8487 2021 (Browse shelf) Available
Total holds: 0

Includes glossary and index

Includes bibliographical references and index

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