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Can't buy me like : how authentic customer connections drive superior results / Bob Garfield and Doug Levy.

by Garfield, Bob [author] | Levy, Doug [author].

Language: English Publisher: New York, N. Y. : Portfolio/Penguin, 2013Other title: Cannot buy me like : how authentic customer connections drive superior results.Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.812 G18 2013] (1).

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Sexy little numbers : how to grow your business using the data you already have / Dimitri Maex with Paul B. Brown.

by Maex, Dimitri [author] | Brown, Paul B.

Edition: 1st ed.Language: English Publisher: New York : Crown Business, [2012]Copyright date: c2012Availability: Items available for loan: GRADUATE LIBRARY [Call number: 658.83 M2689 2012] (1).

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The on-demand brand : 10 rules for digital marketing success in an anytime, everywhere world / Rick Mathieson.

by Mathieson, Rick.

Language: English Publisher: New York AMACOM c2010Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.827 M4263 2010] (1).

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The McGraw-Hill 36-hour course : online marketing / Lorrie Thomas.

by Thomas, Lorrie [author].

Language: English Publisher: New York : McGraw-Hill, [2011]Copyright date: c2011Other title: McGraw-Hill thirty-six hour course | Online marketing.Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.872 T3649 2011] (1).

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Brand turnaround : how brands gone bad returned to glory and the seven game changers that made the difference / Karen Post.

by Post, Karen [author].

Language: English Publisher: New York : McGraw-Hill, [2012]Copyright date: c2012Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.827 P8454 2012] (1).

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Everything I know about marketing I learned from Google / Aaron Goldman.

by Goldman, Aaron, 1978-.

Language: English Publisher: New York : McGraw-Hill, [2011]Copyright date: c2011Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.8 G5693 2011] (1).

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Direct selling for dummies / by Belinda Ellsworth.

by Ellsworth, Belinda [author.].

Language: English Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2015]Copyright date: ©2015Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.872 El599 2015] (1).

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What great brands do : the seven brand-building principles that separate the best from the rest / Denise Lee Yohn.

by Yohn, Denise Lee, 1967-.

Edition: First edition.Language: English Publisher: San Francisco : Jossey-Bass, A Wiley Brand, [2014]Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.827 Y75 2014] (1).

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Inbound marketing : attract, engage, and delight customers online / Brian Halligan, Dharmesh Shah.

by Halligan, Brian, 1967- | Shah, Dharmesh, 1967-.

Edition: Revised and updated second edition.Language: English Publisher: Hoboken, New Jersey : Wiley, [2014]Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.872 H156 2014] (1).

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Service science, management, and engineering : theory and applications / Gang Xiong, Zhong Liu, Xi-Wei Lu, Fengua Zhu, Dong Shen.

by Xiong, Gang, 1969- [author.].

Edition: First edition.Publisher: Amsterdam : [Hangzhou, China] : Elsevier/AP ; Zhejiang University Press, 2012Online access: Publisher description Availability: Items available for loan: COLLEGE LIBRARY [Call number: 620 X47 2012] (1).

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Facebook marketing all-in-one for dummies / by Amy Porterfield, Phyllis Khare, and Andrea Vahl.

by Porterfield, Amy | Khare, Phyllis | Vahl, Andrea.

Edition: 2nd ed.Publisher: Hoboken, N.J. : John Wiley & Sons, c2013Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.872 P835 2013] (1).

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Retail marketing and branding : a definitive guide to maximizing ROI / Jesko Perrey and Dennis Spillecke.

by Perrey, Jesko | Spillecke, Dennis.

Edition: 2nd ed.Language: English Publisher: Hoboken, N.J. Wiley [2013]Copyright date: c2014Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.87 P472 2013] (1).

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The new rules of lead generation : proven strategies to maximize marketing ROI / David T. Scott.

by Scott, David T.

Publisher: New York : AMACOM, American Management Association, [2013]Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.802 Sco837 2013] (1).

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Qualitative consumer & marketing research / Russell Belk, Eileen Fischer and Robert V. Kozinets.

by Belk, Russell W | Fischer, Eileen, 1959- | Kozinets, Robert V, 1964-.

Publisher: London : SAGE, 2013Other title: Qualitative consumer and marketing research.Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.83 B412 2013] (1).

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Managing the new customer relationship : strategies to engage the social customer and build lasting value / Ian H. Gordon.

by Gordon, Ian, 1952 June 19-.

Publisher: Mississauga, Ont. : J. Wiley & Sons Canada, 2013Online access: Publisher description | Table of contents only | Contributor biographical information Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.12 G655 2013] (1).

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Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan and Calvin Jones.

by Ryan, Damian | Jones, Calvin.

Edition: 2nd ed.Publisher: Philadelphia, PA : Kogan Page, c2012Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.872 R996 2012] (1).

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Harvard business review on reinventing your marketing.

Publisher: Boston, Mass. : Harvard Business Review Press, c2011Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.802 H261 2011] (1).

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Marketing essentials / Lois Schneider Farese, Grady Kimbrell, Carl A. Woloszyk

by Farese, Lois Schneider [author] | Kimbrell, Grady | Woloszyk, Carl A.

Publisher: New York : Glencoe, c1991Availability: Items available for loan: ELEMENTARY LIBRARY [Call number: 658.8 F223 1991] (1).

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Marketing analytics : data-driven techniques with Microsoft Excel / Wayne L. Winston.

by Winston, Wayne L [author.].

Publisher: Indianapolis, IN : John Wiley & Sons, [2014]Online access: Companion website with downloadable Excel files used in this book. Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.80072 W733 2014] (1).

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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- [author] | Belch, Michael A.

Edition: Sixth editionLanguage: English Publisher: Boston : McGraw-Hill, c2004Availability: Items available for loan: COLLEGE LIBRARY [Call number: 659.1 B41 2004 ] (4).

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