Managing the new customer relationship : strategies to engage the social customer and build lasting value / Ian H. Gordon.

By: Gordon, Ian, 1952 June 19-
Publisher: Mississauga, Ont. : J. Wiley & Sons Canada, 2013Description: xx, 327 p. : ill. ; 25 cmISBN: 9781118092217; 111809221X; 9781118255896 (ebk)Subject(s): Relationship marketing | Customer relations -- Management | Social media -- MarketingDDC classification: 658.8/12 LOC classification: HF5415.55 | .G66 2013Online resources: Publisher description | Table of contents only | Contributor biographical information Issued also in electronic formats.
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Item type Current location Home library Call number Status Date due Barcode Item holds
BOOK BOOK COLLEGE LIBRARY
COLLEGE LIBRARY
SUBJECT REFERENCE 		658.12 G655 2013 (Browse shelf) Available CITU-CL-44966
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Includes bibliographical references and index.

Issued also in electronic formats.

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