Marketing analytics : data-driven techniques with Microsoft Excel / Wayne L. Winston.

By: Winston, Wayne L [author.]
Publisher: Indianapolis, IN : John Wiley & Sons, [2014]Description: xxx, 690 pages : illustrations ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781118373439 (pbk); 111837343X (pbk)Subject(s): Microsoft Excel (Computer file) | Marketing research -- Data processing | Electronic spreadsheets | EXCEL | Marketing | DatenanalyseDDC classification: 658.80072 LOC classification: HF5415.2 | .W56 2014Online resources: Companion website with downloadable Excel files used in this book.
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Item type Current location Home library Call number Status Date due Barcode Item holds
BOOK BOOK COLLEGE LIBRARY
COLLEGE LIBRARY
SUBJECT REFERENCE 		658.80072 W733 2014 (Browse shelf) Available CITU-CL-45920
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Includes index.

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