The new rules of lead generation : proven strategies to maximize marketing ROI / David T. Scott.

By: Scott, David T
Publisher: New York : AMACOM, American Management Association, [2013]Description: 289 pages ; 25 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780814432617 (hbk.); 0814432611 (hbk.)Subject(s): Marketing -- Management | Strategic planningDDC classification: 658.8/02 LOC classification: HF5415.13 | .S3896 2013
Contents:
Introduction: who should read this book? -- What is lead-generation marketing? -- Defining your leads -- Developing your lead-generation strategy -- Using lead-generation tactics -- Calculating the costs -- Lead-generation marketing tactics -- Introduction to online lead-generation advertising -- Search engine marketing -- Social media advertising: Part I: Facebook and Linkedin -- Social media advertising: Part II: Twitter advertising -- Selecting and targeting a mailing or contact list -- E-mail marketing -- Direct mail marketing -- Trade shows -- Integrated lead-generation marketing -- Notes -- Index.
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Item type Current location Home library Call number Status Date due Barcode Item holds
BOOK BOOK COLLEGE LIBRARY
COLLEGE LIBRARY
SUBJECT REFERENCE 		658.802 Sco837 2013 (Browse shelf) Available CITU-CL-45271
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Includes bibliographical references (page 273) and index.

Introduction: who should read this book? -- What is lead-generation marketing? -- Defining your leads -- Developing your lead-generation strategy -- Using lead-generation tactics -- Calculating the costs -- Lead-generation marketing tactics -- Introduction to online lead-generation advertising -- Search engine marketing -- Social media advertising: Part I: Facebook and Linkedin -- Social media advertising: Part II: Twitter advertising -- Selecting and targeting a mailing or contact list -- E-mail marketing -- Direct mail marketing -- Trade shows -- Integrated lead-generation marketing -- Notes -- Index.

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