Your search returned 22 results.

Consumer behavior : dynamics, dimensions & models / Ernesto H. Mendoza and Lorma S.P Garcia.

by Mendoza, Ernesto H [author.] | Garcia, Lorma S.P [author].

Language: English Publisher: Manila, Philippines : Unlimited Books Library Services & Publishing, Inc., [2019]Copyright date: c2019Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.8342 M5235 2019] (2).

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Predictive analytics for marketers : using data mining for business advantage / Barry Leventhal.

by Leventhal, Barry [author.].

Language: English Publisher: London ; New York : Kogan Page, 2018Publisher: c2018Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.8302856312 L5766 2018] (1).

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Sexy little numbers : how to grow your business using the data you already have / Dimitri Maex with Paul B. Brown.

by Maex, Dimitri [author] | Brown, Paul B.

Edition: 1st ed.Language: English Publisher: New York : Crown Business, [2012]Copyright date: c2012Availability: Items available for loan: GRADUATE LIBRARY [Call number: 658.83 M2689 2012] (1).

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Qualitative consumer & marketing research / Russell Belk, Eileen Fischer and Robert V. Kozinets.

by Belk, Russell W | Fischer, Eileen, 1959- | Kozinets, Robert V, 1964-.

Publisher: London : SAGE, 2013Other title: Qualitative consumer and marketing research.Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.83 B412 2013] (1).

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Marketing analytics : data-driven techniques with Microsoft Excel / Wayne L. Winston.

by Winston, Wayne L [author.].

Publisher: Indianapolis, IN : John Wiley & Sons, [2014]Online access: Companion website with downloadable Excel files used in this book. Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.80072 W733 2014] (1).

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The essentials of marketing research / Lawrence S. Silver ... [et al.].

by Silver, Lawrence S, 1948- | Wrenn, Bruce. Marketing research.

Edition: 3rd ed.Publisher: New York : Routledge, 2013Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.83 Si393 2013] (1).

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User-friendly marketing research / Dr. Ned Roberto.

by Roberto, Ned [author].

Edition: Fourth editionPublisher: Manila : Rex Book Store , c2016Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.83 R5409 2016] (1).

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Marketing research / Marketing research

by Babin, Barry J [author.] | Zikmund, William G [author].

Edition: Philippine edition.Publisher: Singapore Cengage Learning Asia Pte, Ltd., [2016]Copyright date: c2016Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.83 B117 2016] (1).

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International marketing research / C. Samuel Craig and Susan P. Douglas.

by Craig, C. Samuel [author] | Douglas, Susan P.

Edition: 2nd ed.Publisher: Chichester [England] ; John Wiley & Sons, Ltd., c2000Online access: Publisher description | Table of Contents only | Contributor biographical information Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.848 C844 2000] (1).

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Marketing research : a practical approach / Bonita Kolb.

by Kolb, Bonita M [author].

Language: English Publisher: Los Angeles : SAGE, c2008Online access: Publisher description | Table of contents only Availability: Items available for loan: GRADUATE LIBRARY [Call number: 658.83 K83 2008] (1).

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Consumer and sensory evaluation techniques : how to sense successful products / by Cecilia Y. Saint-Denis.

by Saint-Denis, Cecilia Y, 1972- [author.].

Language: English Publisher: Hoboken, NJ : John Wiley & Sons, 2018Online access: Full text available at Wiley Online Library Click here to view Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.5752 Sa227 2018] (1).

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Marketing research / Robert A. Peterson.

by Peterson, Robert A. (Robert Allen), 1944- [author].

Edition: Second editionPublisher: Plano, Tex. : Business Publications, c1988Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.8 P442 1988] (1).

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Exploring marketing research / William G. Zikmund.

by Zikmund, William G [author].

Edition: Sixth editionPublisher: Fort Worth : Dryden Press, c1997Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.83 Z68 1997] (1).

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Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor.

by Kinnear, Thomas C, 1943- [author] | Taylor, James R. (James Ronald), 1938-.

Edition: Fifth editionPublisher: New York : McGraw-Hill, c1996Online access: Publisher description | Table of contents Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.83 K397 1996] (1).

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Using secondary data in marketing research : United States and worldwide / Gordon L. Patzer.

by Patzer, Gordon L [author].

Publisher: Westport, Conn. : Quorum Books, c1995Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.83 P279 1995] (1).

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Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor.

by Kinnear, Thomas C, 1943- [author] | Taylor, James R. (James Ronald), 1938-.

Edition: Third editionPublisher: New York : McGraw-Hill, c1987Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.83 K623 1987] (1).

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Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel.

by Blackwell, Roger D [author] | Miniard, Paul W | Engel, James F.

Publisher: Andover : Cengage Learning , 2012Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.8942 B568 2012] (1).

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Marketing research : text and cases / Harper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch

by Boyd, Harper W [author] | Westfall, Ralph L [author.] | Stasch, Stanley F.

Edition: Seventh editionLanguage: English Publisher: Homewood, Ill., Richard D. Irwin, Inc., c2003Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.83 B692 2003] (1).

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Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.

by Hair, Joseph F [author] | Bush, Robert P | Ortinau, David J.

Edition: Third editionLanguage: English Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2006Online access: Publisher description | Table of contents only Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.8/3 H127 2006] (1).

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Essentials of marketing analytics / Joseph F. Hair, Jr., University of South Alabama, Dana E. Harrison, East Tennessee State University, Haya Ajjan, Elon University.

by Hair, Joseph F., Jr, 1944- [author.] | Harrison, Dana E [author.] | Ajjan, Haya [author.].

Edition: 2024 releaseLanguage: English Publisher: New York, NY : McGraw Hill LLC, [2024]Copyright date: ©2024Availability: Items available for loan: GRADUATE LIBRARY [Call number: 658.83 H1274 2024] (1).

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