Branding and product design : an integrated perspective / Monika Hestad.

By: Hestad, Monika
Publisher: Surrey, England ; Burlington, VT : Gower, c2013Description: xv, 166 p. : ill. ; 25 cmISBN: 9781409446262 (hbk. : alk. paper); 9781409446279 (ebk PDF); 9781409464372 (ebk ePUB)Subject(s): Brand name products | Product design | Branding (Marketing)DDC classification: 658.8/27 LOC classification: HF5415.1255 | .H47 2013
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Item type Current location Home library Call number Status Date due Barcode Item holds
BOOK BOOK COLLEGE LIBRARY
COLLEGE LIBRARY
SUBJECT REFERENCE 		658.827 H469 2013 (Browse shelf) Available CITU-CL-44973
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Includes bibliographical references (p. 151-158) and index.

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