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Hestad, Monika.

Branding and product design : an integrated perspective / Monika Hestad. - Surrey, England ; Burlington, VT : Gower, c2013. - xv, 166 p. : ill. ; 25 cm.

Includes bibliographical references (p. 151-158) and index.

ISBN: 9781409446262 (hbk. : alk. paper) 9781409446279 (ebk PDF) 9781409464372 (ebk ePUB)

LCCN: 2012033345

Subjects--Topical Terms:
Brand name products.
Product design.
Branding (Marketing)

LC Class. No.: HF5415.1255 / .H47 2013

Dewey Class. No.: 658.8/27