Branding and product design : (Record no. 52822)

000 -LEADER
fixed length control field 01059cam a2200313 a 4500
001 - CONTROL NUMBER
control field 17450157
003 - CONTROL NUMBER IDENTIFIER
control field CITU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220822164141.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120831s2013 enka b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2012033345
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781409446262 (hbk. : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781409446279 (ebk PDF)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781409464372 (ebk ePUB)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1255
Item number .H47 2013
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/27
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Hestad, Monika.
245 10 - TITLE STATEMENT
Title Branding and product design :
Remainder of title an integrated perspective /
Statement of responsibility, etc. Monika Hestad.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Surrey, England ;
-- Burlington, VT :
Name of publisher, distributor, etc. Gower,
Date of publication, distribution, etc. c2013.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 166 p. :
Other physical details ill. ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. 151-158) and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Product design.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type BOOK
Koha issues (borrowed), all copies 1
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
          COLLEGE LIBRARY COLLEGE LIBRARY SUBJECT REFERENCE 2013-08-22 ALBASA 4050.00 44973 1 658.827 H469 2013 CITU-CL-44973 2022-10-12 2022-08-22 2020-11-07 BOOK