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The media handbook: a complete guide to advertising media selection, planning, research, and buying/ Helen Katz.

by Katz, Helen E [author.].

Edition: Sixth Edition.Language: English Publisher: New York: Routledge, Taylor & Francis Group, 2017Availability: Items available for loan: COLLEGE LIBRARY [Call number: 659 K1593 2017] (1).

Media programming : strategies and practices / Susan Tyler Eastman, Douglas A. Ferguson.

by Eastman, Susan Tyler [author] | Ferguson, Douglas A.

Edition: Eight EditionPublisher: Boston, Massachusetts : Wadsworth/Thomson, 2009Availability: Items available for loan: COLLEGE LIBRARY [Call number: 791.450236 Ea79 2009] (2).