Media programming : strategies and practices / Susan Tyler Eastman, Douglas A. Ferguson.

By: Eastman, Susan Tyler [author]
Contributor(s): Ferguson, Douglas A
Publisher: Boston, Massachusetts : Wadsworth/Thomson, 2009Edition: Eight EditionDescription: xiii, 466 pages : illustrations ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 049550307xSubject(s): Television programs -- Planning | Cable television -- Planning | Mass media -- Planning | Radio programs -- PlanningDDC classification: 791.450236
Contents:
Programming resources and constraints: A framework for programming strategies; Program and audience research; Domestic and international syndication -- Broadcast television strategies: Prime-time network entertainment programming; Nonprime-time network television programming; Television station programming strategies; Public television programming -- Cable, satellite, and online strategies: Cable, wireless, satellite and telephone program distribution; Online video and audio programming; Basic and premium subscription programming; Online video and audio programming -- Radio programming: Music radio programming; Information radio programming -- Glossary.
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Item type Current location Home library Call number Copy number Status Date due Barcode Item holds
BOOK BOOK COLLEGE LIBRARY
COLLEGE LIBRARY
SUBJECT REFERENCE 		791.450236 Ea79 2009 (Browse shelf) C.1 Available CITU-CL-40487
BOOK BOOK COLLEGE LIBRARY
COLLEGE LIBRARY
SUBJECT REFERENCE 		791.450236 Ea79 2009 (Browse shelf) C.2 Available CITU-CL-40596
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Programming resources and constraints: A framework for programming strategies; Program and audience research; Domestic and international syndication --
Broadcast television strategies: Prime-time network entertainment programming; Nonprime-time network television programming; Television station programming strategies; Public television programming --
Cable, satellite, and online strategies: Cable, wireless, satellite and telephone program distribution; Online video and audio programming; Basic and premium subscription programming; Online video and audio programming --
Radio programming: Music radio programming; Information radio programming --
Glossary.

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