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Your search returned 366 results.

E-commerce growth strategy : a brand-driven approach to attract shoppers, build community and retain customers / Kunle Campbell.

by Campbell, Kunle [author.].

Language: English Publisher: London : Kogan Page, 2023Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.872 C1529 2023] (1).

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Journal of business-to-business marketing.

Language: English Publisher: [New York] : Taylor & Francis Group ©1992-Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658 J8261 1992-] (1).

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Brand management : principles and applications for effective branding / Jaywant Singh, Paurav Shukla.

by Singh, Jaywant [author.] | Shukla, Paurav [author.].

Language: English Publisher: London, United Kingdom ; New York, NY : Kogan Page Limited, 2024Copyright date: ©2024Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.827 Si645 2024] (1).

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Brand management / Dr. Yogita Sharma, Dr. Vijendra Dhyani, Dr. Mahipal Singh

by Sharma, Yogita [author] | Dhyani, Vijendra [author] | Singh, Mahipal [author].

Language: English Publisher: New Delhi : Academic University Press, 2024Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.827 Sh236 2024] (1).

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Sales and marketing / editor, Albert Fernandez

by Fernandes, Albert [editor].

Language: English Publisher: New Delhi : Discovery Publishing House, 2023Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.8 Sa326 2023] (1).

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Digital analytics for marketing / A. Karim Feroz, Gohar F. Khan and Marshall Sponder.

by Sponder, Marshall [author.] | Khan, Gohar F [author.] | Feroz, A. Karim [author.].

Edition: Second edition.Language: English Publisher: New York : Routledge Taylor & Francis Group, 2024Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.8340285 Sp66 2024] (1).

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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch, San Diego State University.

by Belch, George E. (George Edward), 1951- [author.] | Belch, Michael A [author.].

Edition: 13eLanguage: English Publisher: New York, NY : McGraw Hill LLC, [2024]Availability: Items available for loan: COLLEGE LIBRARY [Call number: 659.1 B4106 2024] (1).

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Services marketing and customer relationship management / Dinesh Kumar

by Kumar, Dinesh [author].

Language: English Publisher: Burlington, ON ; Toronto Academic Press, 2024Copyright date: ©2024Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.812 K9602 2024] (1).

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Web advertising and online marketing / Chuang Cheng Keng

by Chuang, Cheng Keng [author].

Edition: 2nd EditionLanguage: English Publisher: New York 3G E-Learning 2024Publisher: ©2024Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.72 C4708 2024] (1).

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Brand management : co-creating meaningful brands / Michael Beverland and Pinar Cankurtaran.

by Beverland, Michael [author.] | Cankurtaran, Pinar [author.].

Edition: Third edition.Language: English Publisher: London : Sage Publications, [2024]Copyright date: 2024Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.827 B4678 2024] (1).

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Advertising in the digital age : theories & practices / Sevil Yesiloglu & Joyce Costello.

by Yesiloglu, Sevil [author.] | Costello, Joyce [author.].

Language: English Publisher: London : Sage, [2023]Copyright date: 2023Other title: Advertising in the digital age : theories and practices..Availability: Items available for loan: COLLEGE LIBRARY [Call number: 659.1 Y48 2023] (2).

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Social media strategy : a practical guide to social media marketing and customer engagement / Julie Atherton.

by Atherton, Julie (Business strategist) [author.].

Edition: Second edition.Language: English Publisher: London, United Kingdom ; New York, NY : Kogan Page, 2023Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.872 At44 2023 ] (1).

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Content strategy : a how-to guide / Guiseppe Getto, Jack T. Labriola, Sheryl Ruszkiewicz.

by Getto, Guiseppe (Professor of technical and professional communication) [author.] | Labriola, Jack T [author.] | Ruszkiewicz, Sheryl [author.].

Language: English Publisher: New York : RoutledgeTaylor & Francis Group, 2023Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.4012 G3358 2023] (1).

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Integrated advertising, promotion, and marketing : communicating in a digital world / Anubhav Mishra and Tata Sai Vijay.

by Mishra, Anubhav [author.] | Tata, Sai Vijay [author.].

Language: English Publisher: Abingdon, Oxon ; New York, NY : Routledge, Taylor & francis Group, 2024Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.800954 M6875 2024] (1), GRADUATE LIBRARY [Call number: 658.800954 M6875 2024] (1).

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Social media success for every brand : the five storybrand pillars that turn posts into profits / Claire Diaz-Ortiz.

by Diaz-Ortiz, Claire, 1982- [author.].

Language: English Publisher: Nashville : HarperCollins Leadership, an imprint of HarperCollins [2019]Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.872 D5437 2019] (1).

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Social media marketing / Tracy Tuten.

by Tuten, Tracy [author.].

Edition: 5th edition.Language: English Publisher: Thousand Oaks : Sage Publications, [2024]Copyright date: ©2024Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.872 T88 2024] (1).

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Essentials of marketing analytics / Joseph F. Hair, Jr., University of South Alabama, Dana E. Harrison, East Tennessee State University, Haya Ajjan, Elon University.

by Hair, Joseph F., Jr, 1944- [author.] | Harrison, Dana E [author.] | Ajjan, Haya [author.].

Edition: 2024 releaseLanguage: English Publisher: New York, NY : McGraw Hill LLC, [2024]Copyright date: ©2024Availability: Items available for loan: GRADUATE LIBRARY [Call number: 658.83 H1274 2024] (1).

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Voice marketing : harnessing the power of conversational AI to drive customer engagement / Laurence Minsky, Susan Westwater, Scot Westwater, Colleen Fahey.

by Minsky, Laurence [author.] | Westwater, Susan [author.] | Westwater, Scot [author.] | Fahey, Colleen [author.].

Language: English Publisher: Lanham : Rowman & Littlefield, [2024]Copyright date: ©2024Availability: Items available for loan: GRADUATE LIBRARY [Call number: 658.8 M667 2024] (1).

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Business hack : the wealth dragon way to build a successful business in the digital age / John Lee.

by Lee, John, 1981- [author.].

Publisher: Chichester, West Sussex, United Kingdom: John Wiley & Sons Ltd., 2019Copyright date: ©2019Online access: Full text available at Wiley Online Library Click here to view. Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.872 L5101 2018] (1).

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An introduction to film and TV production : from concept to market / Joseph Richie, Karen Russell, Airielle J. Taylor, and Tameka Winston.

by Richie, Joseph [author.] | Russell, Karen (Instructor of mass media) [author.] | Vincent, Airielle [author.] | Winston, Tameka [author.].

Language: English Publisher: New York : Routledge, Taylor & Francis Group, 2022Copyright date: ©2023 Availability: Items available for loan: COLLEGE LIBRARY [Call number: 070.1068 R3998 2023] (1).

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