Voice marketing : harnessing the power of conversational AI to drive customer engagement / Laurence Minsky, Susan Westwater, Scot Westwater, Colleen Fahey.
By: Minsky, Laurence [author.]
Contributor(s): Westwater, Susan [author.] | Westwater, Scot [author.] | Fahey, Colleen [author.]
Language: English Publisher: Lanham : Rowman & Littlefield, [2024]Description: viii, 206 pages : illustrations ; 26 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781538155394; 9781538155400Subject(s): Word-of-mouth advertising | Social media -- Marketing | Artificial intelligence -- Economic aspects | Customer relationsDDC classification: 658.8 LOC classification: HF5827.95 | .M56 2024Summary: "Voice Marketing is filled with real-world examples and behind-the-scenes stories, grounded in research-based theory and clear-eyed practice on how to use conversational AI. The ideas are immediately implementable, so marketers can get the most out of voice right from the start"-- Provided by publisher.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
BOOK
|
GRADUATE LIBRARY | GRADUATE LIBRARY SUBJECT REFERENCE | 658.8 M667 2024 (Browse shelf) | Available |
Total holds: 0
Includes bibliographical references and index.
"Voice Marketing is filled with real-world examples and behind-the-scenes stories, grounded in research-based theory and clear-eyed practice on how to use conversational AI. The ideas are immediately implementable, so marketers can get the most out of voice right from the start"-- Provided by publisher.
There are no comments for this item.