Brand management : principles and applications for effective branding / Jaywant Singh, Paurav Shukla.

By: Singh, Jaywant [author.]
Contributor(s): Shukla, Paurav [author.]
Language: English Publisher: London, United Kingdom ; New York, NY : Kogan Page Limited, 2024Copyright date: ©2024Description: xvi, 320 pages : illustrations ; 25 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781398611603; 1398611603; 9781398611580; 1398611581Subject(s): Branding (Marketing) -- Management | Brand name products -- ManagementDDC classification: 658.8/27 LOC classification: HF5415.1255 | .S5238 2024Summary: Learn how to build, develop and manage brands with this applied textbook which also explores the latest developments in digital branding, brand crisis and brands' responsibility.
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Includes bibliographical references and index.

Learn how to build, develop and manage brands with this applied textbook which also explores the latest developments in digital branding, brand crisis and brands' responsibility.

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