Contemporary advertising / Courtland L. Bovée, William F. Arens.
By: Bovée, Courtland L [author]
Contributor(s): Arens, William F
Language: English Series: The Irwin series in marketingPublisher: Homewood, IL : Irwin, c1992Edition: Fourth editionDescription: xxxi, 718, [58] p. : ill. (some col.) ; 29 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 0256128219; 9780256128215Subject(s): AdvertisingDDC classification: 659.1 LOC classification: HF5821 | .B62 1992| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 659.1 B669 1992 (Browse shelf) | Available | CITU-CL- 17351 |
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| 659.1 B41 2012 Advertising and promotion : an integrated marketing communications perspective / | 659.1 B4106 2018 Advertising and promotion : an integrated marketing communications perspective / | 659.1 B4106 2024 Advertising and promotion : an integrated marketing communications perspective / | 659.1 B669 1992 Contemporary advertising / | 659.1 B758 1951 Introduction to advertising / | 659.1 C627 2017 Essentials of advertising / | 659.1 H116 2010 Advertising and promotion : in integrated marketing communications / |
Includes bibliographical references and indexes.
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