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Bovée, Courtland L.

Contemporary advertising / Courtland L. Bovée, William F. Arens. - Fourth edition - xxxi, 718, [58] p. : ill. (some col.) ; 29 cm. - The Irwin series in marketing .

Includes bibliographical references and indexes.

ISBN: 0256128219 9780256128215

LCCN: 91028798

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF5821 / .B62 1992

Dewey Class. No.: 659.1