Contemporary advertising / Courtland L. Bovée, William F. Arens.

By: Bovée, Courtland L [author]
Contributor(s): Arens, William F
Language: English Series: The Irwin series in marketingPublisher: Homewood, IL : Irwin, c1992Edition: Fourth editionDescription: xxxi, 718, [58] p. : ill. (some col.) ; 29 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 0256128219; 9780256128215Subject(s): AdvertisingDDC classification: 659.1 LOC classification: HF5821 | .B62 1992
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Item type Current location Home library Call number Status Date due Barcode Item holds
BOOK BOOK COLLEGE LIBRARY
COLLEGE LIBRARY
SUBJECT REFERENCE 		659.1 B669 1992 (Browse shelf) Available CITU-CL- 17351
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Includes bibliographical references and indexes.

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