Foundation of business communication : an integrative approach / Dona J. Young ; contributions by Monica Francois Marcel, David L. Wondra.

By: Young, Dona J [author]
Language: English Publisher: Nondra: McGraw-Hill/Irwin, c2006Description: xxix, 538 pages : color illustrations ; 28 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 0071116826; 9780071116824Subject(s): Business communication | English language -- business english | Business communicationDDC classification:
Contents:
UNIT 1: WRITING SKILLS Chapter 1: Communication and the Writing Process Section A. Communication as Process Section B. The Writing Process Section C. Purpose and Audience Section D. Tone Writer?s Handbook At-a-Glance, Part I: The Mechanics of Writing Chapter 2: What Is Good Writing? Section A. A Simple, Clear and Concise Style Section B. Tone and Style Writer?s Handbook At-a-Glance, Part II: Writing Essentials: Grammar for Writing Chapter 3: Developing and Revising Short Business Messages Section A. Paragraphs Section B. Empty Information Section C. The Process of Revising Section D. Transitions and Connectors UNIT 2: PROFESSIONAL COMMUNICATION Chapter 4: Office Communications Section A. E-Mail Section B. Business Letters Section C. Memos, Faxes, Voicemail, and Cell Phones Handbook At-a-Glance, Part III: Formatting Standard Business Documents Chapter 5: Persuasive Communication Section A. The Process of Persuasion Section B. Formal Persuasion Section C. Persuasive Writing Chapter 6: Verbal Communication Skills Section A. Informal Speech Section B. Feedback Section C. Meetings, Agendas, and Round-Table Discussions Section D. Presentations Chapter 7: Global Communications and Technology Section A. Global Communications Section B. Meetings and Phone Conferences Section C. Technology UNIT 3 APPPLICATIONS AND CAREERS Chapter 8: Team Communications Section A. Working in Teams Section B. Developing a Team Strategy Section C. Writing a Proposal Handbook At-a-Glance, Part IV: Research: Collecting, Conducting, Displaying and Citing Chapter 9: Getting a Job Section A. Job Survival Skills Section B. Networks Section C. Letters of Applications Section D. The Interview Chapter 10: Communicating on the Job Section A. Leadership Section B. Evaluation: Objectives, Action Plans, and Performance Feedback Section C. Purpose Statements APPENDICES KEYS to CHAPTER EOC ACTIVITIES THE WRITER?S HANDBOOK The Writer?s Handbook, Part I: The Mechanics of Writing Section A. The Comma Section B. The Semicolon Section C. Other Marks Section D. Punctuation Errors The Writer?s Handbook, Part II: Writing Essentials: Grammar for Writing Section A. Verb Basics Section B. Pronouns Basics: Case and Point of View Section C. Parallel Structure Section D. Modifiers Part III: Formatting Standard Business Documents Section A. Formatting Basics: Special Features and White Space Section B. Business Letters Section C. E-Mail and Memos Section D. Agendas and Minutes Section E. Envelopes and Labels Part IV: Research: Collecting, Conducting, Displaying and Citing Section A. Research Section B. Displaying Research Section C. Citing Research KEYS to Handbook Exercises, EOC activities GLOSSARY INDEX
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SUBJECT REFERENCE 		658.45 Y84 2006 (Browse shelf) Available CITU-CL-35780
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UNIT 1: WRITING SKILLS Chapter 1: Communication and the Writing Process Section A. Communication as Process Section B. The Writing Process Section C. Purpose and Audience Section D. Tone
Writer?s Handbook At-a-Glance, Part I: The Mechanics of Writing Chapter 2: What Is Good Writing? Section A. A Simple, Clear and Concise Style Section B. Tone and Style

Writer?s Handbook At-a-Glance, Part II: Writing Essentials: Grammar for Writing Chapter 3: Developing and Revising Short Business Messages Section A. Paragraphs Section B. Empty Information Section C. The Process of Revising Section D. Transitions and Connectors


UNIT 2: PROFESSIONAL COMMUNICATION Chapter 4: Office Communications Section A. E-Mail Section B. Business Letters Section C. Memos, Faxes, Voicemail, and Cell Phones
Handbook At-a-Glance, Part III: Formatting Standard Business Documents Chapter 5: Persuasive Communication Section A. The Process of Persuasion Section B. Formal Persuasion Section C. Persuasive Writing Chapter 6: Verbal Communication Skills Section A. Informal Speech Section B. Feedback Section C. Meetings, Agendas, and Round-Table Discussions Section D. Presentations Chapter 7: Global Communications and Technology Section A. Global Communications Section B. Meetings and Phone Conferences Section C. Technology UNIT 3 APPPLICATIONS AND CAREERS Chapter 8: Team Communications Section A. Working in Teams Section B. Developing a Team Strategy Section C. Writing a Proposal

Handbook At-a-Glance, Part IV: Research: Collecting, Conducting, Displaying and Citing Chapter 9: Getting a Job Section A. Job Survival Skills Section B. Networks Section C. Letters of Applications Section D. The Interview Chapter 10: Communicating on the Job Section A. Leadership Section B. Evaluation: Objectives, Action Plans, and Performance Feedback Section C. Purpose Statements

APPENDICES KEYS to CHAPTER EOC ACTIVITIES THE WRITER?S HANDBOOK The Writer?s Handbook, Part I: The Mechanics of Writing Section A. The Comma


Section B. The Semicolon

Section C. Other Marks

Section D. Punctuation Errors The Writer?s Handbook, Part II: Writing Essentials: Grammar for Writing

Section A. Verb Basics

Section B. Pronouns Basics: Case and Point of View

Section C. Parallel Structure

Section D. Modifiers Part III: Formatting Standard Business Documents

Section A. Formatting Basics: Special Features and White Space

Section B. Business Letters

Section C. E-Mail and Memos

Section D. Agendas and Minutes

Section E. Envelopes and Labels Part IV: Research: Collecting, Conducting, Displaying and Citing

Section A. Research

Section B. Displaying Research

Section C. Citing Research

KEYS to Handbook Exercises, EOC activities

GLOSSARY

INDEX

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