Young, Dona J.
Foundation of business communication : an integrative approach / Dona J. Young ; contributions by Monica Francois Marcel, David L. Wondra. - xxix, 538 pages : color illustrations ; 28 cm
UNIT 1: WRITING SKILLS Chapter 1: Communication and the Writing Process Section A. Communication as Process Section B. The Writing Process Section C. Purpose and Audience Section D. Tone
Writer?s Handbook At-a-Glance, Part I: The Mechanics of Writing Chapter 2: What Is Good Writing? Section A. A Simple, Clear and Concise Style Section B. Tone and Style
Writer?s Handbook At-a-Glance, Part II: Writing Essentials: Grammar for Writing Chapter 3: Developing and Revising Short Business Messages Section A. Paragraphs Section B. Empty Information Section C. The Process of Revising Section D. Transitions and Connectors
UNIT 2: PROFESSIONAL COMMUNICATION Chapter 4: Office Communications Section A. E-Mail Section B. Business Letters Section C. Memos, Faxes, Voicemail, and Cell Phones
Handbook At-a-Glance, Part III: Formatting Standard Business Documents Chapter 5: Persuasive Communication Section A. The Process of Persuasion Section B. Formal Persuasion Section C. Persuasive Writing Chapter 6: Verbal Communication Skills Section A. Informal Speech Section B. Feedback Section C. Meetings, Agendas, and Round-Table Discussions Section D. Presentations Chapter 7: Global Communications and Technology Section A. Global Communications Section B. Meetings and Phone Conferences Section C. Technology UNIT 3 APPPLICATIONS AND CAREERS Chapter 8: Team Communications Section A. Working in Teams Section B. Developing a Team Strategy Section C. Writing a Proposal
Handbook At-a-Glance, Part IV: Research: Collecting, Conducting, Displaying and Citing Chapter 9: Getting a Job Section A. Job Survival Skills Section B. Networks Section C. Letters of Applications Section D. The Interview Chapter 10: Communicating on the Job Section A. Leadership Section B. Evaluation: Objectives, Action Plans, and Performance Feedback Section C. Purpose Statements
APPENDICES KEYS to CHAPTER EOC ACTIVITIES THE WRITER?S HANDBOOK The Writer?s Handbook, Part I: The Mechanics of Writing Section A. The Comma
Section B. The Semicolon
Section C. Other Marks
Section D. Punctuation Errors The Writer?s Handbook, Part II: Writing Essentials: Grammar for Writing
Section A. Verb Basics
Section B. Pronouns Basics: Case and Point of View
Section C. Parallel Structure
Section D. Modifiers Part III: Formatting Standard Business Documents
Section A. Formatting Basics: Special Features and White Space
Section B. Business Letters
Section C. E-Mail and Memos
Section D. Agendas and Minutes
Section E. Envelopes and Labels Part IV: Research: Collecting, Conducting, Displaying and Citing
Section A. Research
Section B. Displaying Research
Section C. Citing Research
KEYS to Handbook Exercises, EOC activities
GLOSSARY
INDEX
0071116826 9780071116824
Business communication
English language--business english
Business communication
Foundation of business communication : an integrative approach / Dona J. Young ; contributions by Monica Francois Marcel, David L. Wondra. - xxix, 538 pages : color illustrations ; 28 cm
UNIT 1: WRITING SKILLS Chapter 1: Communication and the Writing Process Section A. Communication as Process Section B. The Writing Process Section C. Purpose and Audience Section D. Tone
Writer?s Handbook At-a-Glance, Part I: The Mechanics of Writing Chapter 2: What Is Good Writing? Section A. A Simple, Clear and Concise Style Section B. Tone and Style
Writer?s Handbook At-a-Glance, Part II: Writing Essentials: Grammar for Writing Chapter 3: Developing and Revising Short Business Messages Section A. Paragraphs Section B. Empty Information Section C. The Process of Revising Section D. Transitions and Connectors
UNIT 2: PROFESSIONAL COMMUNICATION Chapter 4: Office Communications Section A. E-Mail Section B. Business Letters Section C. Memos, Faxes, Voicemail, and Cell Phones
Handbook At-a-Glance, Part III: Formatting Standard Business Documents Chapter 5: Persuasive Communication Section A. The Process of Persuasion Section B. Formal Persuasion Section C. Persuasive Writing Chapter 6: Verbal Communication Skills Section A. Informal Speech Section B. Feedback Section C. Meetings, Agendas, and Round-Table Discussions Section D. Presentations Chapter 7: Global Communications and Technology Section A. Global Communications Section B. Meetings and Phone Conferences Section C. Technology UNIT 3 APPPLICATIONS AND CAREERS Chapter 8: Team Communications Section A. Working in Teams Section B. Developing a Team Strategy Section C. Writing a Proposal
Handbook At-a-Glance, Part IV: Research: Collecting, Conducting, Displaying and Citing Chapter 9: Getting a Job Section A. Job Survival Skills Section B. Networks Section C. Letters of Applications Section D. The Interview Chapter 10: Communicating on the Job Section A. Leadership Section B. Evaluation: Objectives, Action Plans, and Performance Feedback Section C. Purpose Statements
APPENDICES KEYS to CHAPTER EOC ACTIVITIES THE WRITER?S HANDBOOK The Writer?s Handbook, Part I: The Mechanics of Writing Section A. The Comma
Section B. The Semicolon
Section C. Other Marks
Section D. Punctuation Errors The Writer?s Handbook, Part II: Writing Essentials: Grammar for Writing
Section A. Verb Basics
Section B. Pronouns Basics: Case and Point of View
Section C. Parallel Structure
Section D. Modifiers Part III: Formatting Standard Business Documents
Section A. Formatting Basics: Special Features and White Space
Section B. Business Letters
Section C. E-Mail and Memos
Section D. Agendas and Minutes
Section E. Envelopes and Labels Part IV: Research: Collecting, Conducting, Displaying and Citing
Section A. Research
Section B. Displaying Research
Section C. Citing Research
KEYS to Handbook Exercises, EOC activities
GLOSSARY
INDEX
0071116826 9780071116824
Business communication
English language--business english
Business communication