Out-of-the-box marketing principles : that work and make sense for senior high students, marketing student, faculty, and practitioners / Eduardo P. Garrovillas

By: Garrovillas, Eduardo P [author]
Publisher: Mandaluyong City : Books Atbp. Publishing, 2017Description: xxii, 284 pages ; 23 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9786214090693Subject(s): MarketingDDC classification: 658.8
Contents:
Contents Part 1: Overview of Marketing and the Controversial ? Chapter 1: An Overview of Contemporary Marketing ? Chapter 2: McCarthy?s 4Ps and Other Ps ? Part 2: Marketing Concepts and Strategies On Product and Service ? Chapter 3: Product and Service Concepts ? Chapter 4: Development of New Products and Services ? Chapter 5: Product and Service Strategies ? Part 3: Marketing Concepts and Strategies on Pricing ? Chapter 6: Pricing Concept ? Chapter 7: Price Determination and Pricing Strategies ? Part 4: Marketing Concepts and Strategies on Promotion ? Chapter 8: Integrated Marketing Communication ? Chapter 9: Advertising, Events & Public Relations ?Chapter 10: Consumer and Trade Sales Promotion ? Chapter 11: Personal Selling and Sales Management ? Chapter 12: Direct Marketing Communication ? Part 5: Marketing Concepts and Strategies On Channels and Logistics ? Chapter 13: Marketing Channels, Retailing Wholesaling and Logistics Management ? Part 6: Key Marketing Perspectives, A Review ? Chapter 14: Ten Key Marketing Perspectives ? Chapter 15: The Global Marketplace..
Tags from this library: No tags from this library for this title. Log in to add tags.
    Average rating: 0.0 (0 votes)
Item type Current location Home library Call number Copy number Status Date due Barcode Item holds
BOOK BOOK HIGH SCHOOL LIBRARY - SHS
HIGH SCHOOL LIBRARY - SHS
Filipiniana 		658.8 (Browse shelf) c.1 Available SHS - 556
BOOK BOOK HIGH SCHOOL LIBRARY - JHS
HIGH SCHOOL LIBRARY - SHS
Filipiniana 		658.8 (Browse shelf) c.2 Checked out 11/09/2022 SHS - 557
Total holds: 0

Include references.

Contents Part 1: Overview of Marketing and the Controversial ? Chapter 1: An Overview of Contemporary Marketing ? Chapter 2: McCarthy?s 4Ps and Other Ps ? Part 2: Marketing Concepts and Strategies On Product and Service ? Chapter 3: Product and Service Concepts ? Chapter 4: Development of New Products and Services ? Chapter 5: Product and Service Strategies ? Part 3: Marketing Concepts and Strategies on Pricing ? Chapter 6: Pricing Concept ? Chapter 7: Price Determination and Pricing Strategies ? Part 4: Marketing Concepts and Strategies on Promotion ? Chapter 8: Integrated Marketing Communication ? Chapter 9: Advertising, Events & Public Relations ?Chapter 10: Consumer and Trade Sales Promotion ? Chapter 11: Personal Selling and Sales Management ? Chapter 12: Direct Marketing Communication ? Part 5: Marketing Concepts and Strategies On Channels and Logistics ? Chapter 13: Marketing Channels, Retailing Wholesaling and Logistics Management ? Part 6: Key Marketing Perspectives, A Review ? Chapter 14: Ten Key Marketing Perspectives ? Chapter 15: The Global Marketplace..

600-699 658.8

There are no comments for this item.

to post a comment.