Garrovillas, Eduardo P.
Out-of-the-box marketing principles : that work and make sense for senior high students, marketing student, faculty, and practitioners / Eduardo P. Garrovillas - xxii, 284 pages ; 23 cm.
Include references.
Contents Part 1: Overview of Marketing and the Controversial ? Chapter 1: An Overview of Contemporary Marketing ? Chapter 2: McCarthy?s 4Ps and Other Ps ? Part 2: Marketing Concepts and Strategies On Product and Service ? Chapter 3: Product and Service Concepts ? Chapter 4: Development of New Products and Services ? Chapter 5: Product and Service Strategies ? Part 3: Marketing Concepts and Strategies on Pricing ? Chapter 6: Pricing Concept ? Chapter 7: Price Determination and Pricing Strategies ? Part 4: Marketing Concepts and Strategies on Promotion ? Chapter 8: Integrated Marketing Communication ? Chapter 9: Advertising, Events & Public Relations ?Chapter 10: Consumer and Trade Sales Promotion ? Chapter 11: Personal Selling and Sales Management ? Chapter 12: Direct Marketing Communication ? Part 5: Marketing Concepts and Strategies On Channels and Logistics ? Chapter 13: Marketing Channels, Retailing Wholesaling and Logistics Management ? Part 6: Key Marketing Perspectives, A Review ? Chapter 14: Ten Key Marketing Perspectives ? Chapter 15: The Global Marketplace..
9786214090693
Marketing
658.8
Out-of-the-box marketing principles : that work and make sense for senior high students, marketing student, faculty, and practitioners / Eduardo P. Garrovillas - xxii, 284 pages ; 23 cm.
Include references.
Contents Part 1: Overview of Marketing and the Controversial ? Chapter 1: An Overview of Contemporary Marketing ? Chapter 2: McCarthy?s 4Ps and Other Ps ? Part 2: Marketing Concepts and Strategies On Product and Service ? Chapter 3: Product and Service Concepts ? Chapter 4: Development of New Products and Services ? Chapter 5: Product and Service Strategies ? Part 3: Marketing Concepts and Strategies on Pricing ? Chapter 6: Pricing Concept ? Chapter 7: Price Determination and Pricing Strategies ? Part 4: Marketing Concepts and Strategies on Promotion ? Chapter 8: Integrated Marketing Communication ? Chapter 9: Advertising, Events & Public Relations ?Chapter 10: Consumer and Trade Sales Promotion ? Chapter 11: Personal Selling and Sales Management ? Chapter 12: Direct Marketing Communication ? Part 5: Marketing Concepts and Strategies On Channels and Logistics ? Chapter 13: Marketing Channels, Retailing Wholesaling and Logistics Management ? Part 6: Key Marketing Perspectives, A Review ? Chapter 14: Ten Key Marketing Perspectives ? Chapter 15: The Global Marketplace..
9786214090693
Marketing
658.8