| 000 -LEADER |
|---|
| fixed length control field |
01905nam a2200253 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
CITU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20221010083755.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
210423b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9786214090693 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Preferred name for the person |
Garrovillas, Eduardo P. |
| Relator term |
author |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Out-of-the-box marketing principles : that work and make sense for senior high students, marketing student, faculty, and practitioners / |
| Statement of responsibility, etc |
Eduardo P. Garrovillas |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Mandaluyong City : |
| Name of publisher, distributor, etc |
Books Atbp. Publishing, |
| Date of publication, distribution, etc |
2017 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxii, 284 pages ; |
| Dimensions |
23 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Include references. |
| 505 ## - CONTENTS |
|---|
| Formatted contents note |
Contents Part 1: Overview of Marketing and the Controversial ? Chapter 1: An Overview of Contemporary Marketing ? Chapter 2: McCarthy?s 4Ps and Other Ps ? Part 2: Marketing Concepts and Strategies On Product and Service ? Chapter 3: Product and Service Concepts ? Chapter 4: Development of New Products and Services ? Chapter 5: Product and Service Strategies ? Part 3: Marketing Concepts and Strategies on Pricing ? Chapter 6: Pricing Concept ? Chapter 7: Price Determination and Pricing Strategies ? Part 4: Marketing Concepts and Strategies on Promotion ? Chapter 8: Integrated Marketing Communication ? Chapter 9: Advertising, Events & Public Relations ?Chapter 10: Consumer and Trade Sales Promotion ? Chapter 11: Personal Selling and Sales Management ? Chapter 12: Direct Marketing Communication ? Part 5: Marketing Concepts and Strategies On Channels and Logistics ? Chapter 13: Marketing Channels, Retailing Wholesaling and Logistics Management ? Part 6: Key Marketing Perspectives, A Review ? Chapter 14: Ten Key Marketing Perspectives ? Chapter 15: The Global Marketplace.. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE |
|---|
| -- |
600-699 |
| -- |
658.8 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| 942 ## - ADDED ENTRY ELEMENTS |
|---|
| Source of classification or shelving scheme |
|
| Item type |
BOOK |
| Issues (borrowed), all copies |
1 |