Branding and product design : an integrated perspective / Monika Hestad.
By: Hestad, Monika
Publisher: Surrey, England ; Burlington, VT : Gower, c2013Description: xv, 166 p. : ill. ; 25 cmISBN: 9781409446262 (hbk. : alk. paper); 9781409446279 (ebk PDF); 9781409464372 (ebk ePUB)Subject(s): Brand name products | Product design | Branding (Marketing)DDC classification: 658.8/27 LOC classification: HF5415.1255 | .H47 2013| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 658.827 H469 2013 (Browse shelf) | Available | CITU-CL-44973 |
Total holds: 0
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| 658.827 B733 1987 Branding : a key marketing tool / | 658.827 Du54 2012 Brand management : Principles and Practices / | 658.827 El588 2018 Strategic brand management / | 658.827 H469 2013 Branding and product design : an integrated perspective / | 658.827 M333 2000 The brand marketing book : creating, managing, and extending the value of your brand / | 658.827 M4263 2010 The on-demand brand : 10 rules for digital marketing success in an anytime, everywhere world / | 658.827 P8454 2012 Brand turnaround : how brands gone bad returned to glory and the seven game changers that made the difference / |
Includes bibliographical references (p. 151-158) and index.
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