Contemporary marketing / Louis E. Boone , David L. Kurtz.

By: Boone , Louis E [author]
Contributor(s): Kurtz , David L
Series: Dryden Press marketing series: ; Dryden Press publications in marketing: ; Dryden Press series in marketing: Analytics: Show analyticsPublisher: Hinsdale, Ill. : Dryden Press, c1974Description: volume : illustrations ; 24-28 cmContent type: text Media type: unmediated Carrier type: volume Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5410 | .C66
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Item type Current location Home library Call number Status Date due Barcode Item holds
BOOK BOOK COLLEGE LIBRARY
COLLEGE LIBRARY
SUBJECT REFERENCE 		658.8 B644 1974 (Browse shelf) Available CL-re 14786
Total holds: 0

Published: Fort Worth, TX: Harcourt College Publishers, 2001- ; Mason, OH : South-Western.

Updated annually in softcover between eds., 2002- (e.g., 2002 updates 10th ed.(2001)).

Vols. for 1974-<1977> have companion publication: Study guide to Boone/Kurtz Contemporary marketing.

Vol. for 1977 issued also in expanded form as: Foundations of marketing, [1st ed.].

Vols. for 1977-<1983> have companion publication: Cases for analysis in marketing.

Vols. for <11th ed.-> have CD-ROM.

Latest issue consulted: 2009 ed.

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