Boone , Louis E.
Contemporary marketing / Louis E. Boone , David L. Kurtz. - volume : illustrations ; 24-28 cm. - Triennial - [1st. ed.]- - 1974: The Dryden Press marketing series 1977: Dryden Press publications in marketing 1980- : The Dryden Press series in marketing . - Dryden Press marketing series. Dryden Press publications in marketing. Dryden Press series in marketing. .
Published: Fort Worth, TX: Harcourt College Publishers, 2001- ; Mason, OH : South-Western.
Updated annually in softcover between eds., 2002- (e.g., 2002 updates 10th ed.(2001)).
Vols. for 1974-<1977> have companion publication: Study guide to Boone/Kurtz Contemporary marketing. Vol. for 1977 issued also in expanded form as: Foundations of marketing, [1st ed.]. Vols. for 1977-<1983> have companion publication: Cases for analysis in marketing. Vols. for <11th ed.-> have CD-ROM.
2002204214
Marketing.
HF5410 / .C66
658.8
Contemporary marketing / Louis E. Boone , David L. Kurtz. - volume : illustrations ; 24-28 cm. - Triennial - [1st. ed.]- - 1974: The Dryden Press marketing series 1977: Dryden Press publications in marketing 1980- : The Dryden Press series in marketing . - Dryden Press marketing series. Dryden Press publications in marketing. Dryden Press series in marketing. .
Published: Fort Worth, TX: Harcourt College Publishers, 2001- ; Mason, OH : South-Western.
Updated annually in softcover between eds., 2002- (e.g., 2002 updates 10th ed.(2001)).
Vols. for 1974-<1977> have companion publication: Study guide to Boone/Kurtz Contemporary marketing. Vol. for 1977 issued also in expanded form as: Foundations of marketing, [1st ed.]. Vols. for 1977-<1983> have companion publication: Cases for analysis in marketing. Vols. for <11th ed.-> have CD-ROM.
2002204214
Marketing.
HF5410 / .C66
658.8