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Consumer behaviour : applications in marketing / Robert East, Jaywant Singh, Malcolm Wright.

by East, Robert [author] | Singh, Jaywant [author] | Wright, Malcolm [author] | Vanhuele, Marc [author].

Edition: 3rd edition.Publisher: London; Thousand Oaks, California: Sage Publications, 2017Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.8342 Ea775 2017] (1).

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Brand management : principles and applications for effective branding / Jaywant Singh, Paurav Shukla.

by Singh, Jaywant [author.] | Shukla, Paurav [author.].

Language: English Publisher: London, United Kingdom ; New York, NY : Kogan Page Limited, 2024Copyright date: ©2024Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.827 Si645 2024] (1).

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