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Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Ph.D., University of North Carolina, Joseph P. Cannon, Ph.D., Colorado State University, E. Jerome McCarthy, Ph.D., Michigan State University.

by Perreault, William D., Jr [author] | Cannon, Joseph P. (Assistant professor of marketing) [author] | McCarthy, E. Jerome (Edmund Jerome) [author].

Edition: Edition 15Publisher: New York, NY : McGraw-Hill Education, [2017]Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.8 P426 2017] (1).

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Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

by Perreault, William D [author] | McCarthy, E. Jerome (Edmund Jerome).

Edition: Ninth editionLanguage: English Publisher: Boston, Mass. : McGraw-Hill, c2003Availability: Items available for loan: COLLEGE LIBRARY [Call number: 380.1 P426 2003] (1).

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Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

by Perreault, William D [author] | McCarthy, E. Jerome (Edmund Jerome).

Edition: Tenth EditionPublisher: Boston, Mass. : McGraw-Hill/Irwin, c2006Availability: Items available for loan: GRADUATE LIBRARY [Call number: 658.8 P426 2006] (3).

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Basic marketing : a global-managerial approach / E. Jerome McCarthy, William D. Perreault, Jr.

by McCarthy, E. Jerome (Edmund Jerome) [author] | Perreault, William D.

Edition: Eleventh editionPublisher: Homewood, IL : Irwin, c1993Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.8 Mc127 1993] (5).

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Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault.

by McCarthy, E. Jerome (Edmund Jerome) [author] | Perreault, William D.

Edition: Tenth editionPublisher: Homewood, IL : Irwin, c1990Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.8 M127 1990] (1).

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Student CD-ROM to accompany essentials of marketing : a global-managerial approach William D. Perreault, Jr., E. Jerome McCarthy

by Perreault, William D., Jr [author] | McCarthy, E. Jerome [author].

Edition: 10th ed.Publisher: Boston McGraw-Hill / Irwin [2006]Publisher: 2006Availability: Items available for reference: COLLEGE LIBRARY [Call number: 658.8 P426 2006] (1).

No cover image available
Student CD-ROM to accompany basic marketing : a global-managerial approach William D. Perreault, Jr., E. Jerome McCarthy

by Perreault, William D., Jr [author] | McCarthy, E. Jerome [author].

Edition: 15th ed.Publisher: Boston McGraw-Hill / Irwin [2005]Copyright date: 2005Availability: Items available for reference: COLLEGE LIBRARY [Call number: 658.8 P426 2005] (1).

Applications in basic marketing : clippings from the popular business press / William D. Perreault, Jr. and E. Jerome McCarthy.

by McCarthy, E. Jerome (Edmund Jerome) | Perreault, William D., Jr | McCarthy, E. Jerome (Edmund Jerome). Basic marketing | McCarthy, E. Jerome (Edmund Jerome). Essentials of marketing.

Edition: 2004-2005 editionLanguage: English Publisher: Boston : McGraw-Hill / Irwin, 2005Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.8/005 Ap584 2005] (5).

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Student CD-ROM to accompany basic marketing : a global-managerial approach William D. Perreault, Jr. , E. Jerome McCarthy

by Perreault, William D., Jr [author] | McCarthy, E. Jerome [author].

Edition: 14th ed.Publisher: Boston McGraw-Hill [2002]Copyright date: 2002Availability: Items available for reference: COLLEGE LIBRARY [Call number: 658.8 P426 2002] (1).

Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.

by Perreault, William D [author] | Cannon, Joseph P., Ph. D | McCarthy, E. Jerome (Edmund Jerome).

Edition: Eleventh editionLanguage: English Publisher: Boston : McGraw-Hill/Irwin, c2008Online access: Table of contents only Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.8 P426 2008] (1).

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Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

by Perreault, William D [author] | McCarthy, E. Jerome (Edmund Jerome).

Edition: Fifteenth editionLanguage: English Publisher: Boston, Mass. : McGraw-Hill, 2005Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.8 P426 2005 ] (1).

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Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy.

by Perreault, William D [author] | McCarthy, E. Jerome (Edmund Jerome).

Edition: Fourteenth editionLanguage: English Publisher: Boston : McGraw-Hill, c2002Availability: Items available for loan: COLLEGE LIBRARY [Call number: 658.8 P426 2002] (1).

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