Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy.

By: Perreault, William D [author]
Contributor(s): McCarthy, E. Jerome (Edmund Jerome)
Language: English Series: McGraw-Hill/Irwin series in marketingPublisher: Boston : McGraw-Hill, c2002Edition: Fourteenth editionDescription: xxxii, 815 [28] pages : color illustrations, maps ; 28 cm. 1 computer laser optical disk (4 3/4 in.)Content type: text Media type: unmediated Carrier type: volume ISBN: 0072409479 (alk. paper); 0071121102 (international : alk. paper); 9780072409475Subject(s): Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 | .M369 2002
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Item type Current location Home library Call number Status Date due Barcode Item holds
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SUBJECT REFERENCE 		658.8 P426 2002 (Browse shelf) Available CITU-CL-33066
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A variety of multi-media instructional aids, including a Web site, are available to support the text.

Includes bibiliographical references (p. 754-810) and indexes.

System requirements for accompanying computer laser disk: Windows 95 or higher Pentium.

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