Event communication : theory and methods for event management and tourism / Barbara Mazza
By: Mazza, Barbara [author.]
Language: English Publisher: Oxford : Goodfellow Publishers, Limited ; [2024]Copyright date: ©2024Description: 1 electronic resourceContent type: txt Media type: n Carrier type: ncISBN: 9781915097552Subject(s): Communication | Special events--ManagementGenre/Form: Electronic books.DDC classification: 384.04 Online resources: Full text available at ProQuest Ebook Central. Click here to view.
Contents:
Intro
Event Communication
Cover
Contents
Introduction to the Events Management Theory and Methods Series
Preface
1 Integrated communication for events
2 Mixed event strategies and multilevel communication
3 Event participants
4 Communication: Planning and results
5 Event communication design
6 From experience to engagement: Theory and methods
7 The digital disruption
8 Evaluating the impacts of event communication
Conclusions
| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
EBOOK
|
COLLEGE LIBRARY | COLLEGE LIBRARY | 384.04 M4587 2024 (Browse shelf) | Available (In Process) | LC-55013 |
Total holds: 0
Intro
Event Communication
Cover
Contents
Introduction to the Events Management Theory and Methods Series
Preface
1 Integrated communication for events
2 Mixed event strategies and multilevel communication
3 Event participants
4 Communication: Planning and results
5 Event communication design
6 From experience to engagement: Theory and methods
7 The digital disruption
8 Evaluating the impacts of event communication
Conclusions
There are no comments for this item.