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Mazza, Barbara

Event communication : theory and methods for event management and tourism / Barbara Mazza - 1 electronic resource.

Intro
Event Communication
Cover
Contents
Introduction to the Events Management Theory and Methods Series
Preface
1 Integrated communication for events
2 Mixed event strategies and multilevel communication
3 Event participants
4 Communication: Planning and results
5 Event communication design
6 From experience to engagement: Theory and methods
7 The digital disruption
8 Evaluating the impacts of event communication
Conclusions

ISBN: 9781915097552

Subjects--Topical Terms:
Communication.
Special events--Management

Index Terms--Genre/Form:
Electronic books.

Dewey Class. No.: 384.04