Analyzing the social web / Jennifer Golbeck.

By: Golbeck, Jennifer
Publisher: Waltham, MA : Morgan Kaufmann is an imprint of Elsevier, [2013]Edition: First editionDescription: xxvi, 264 pages : illustrations ; 25 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780124055315 (alk. paper)Subject(s): Social media | Social networks | Human-computer interactionDDC classification: 302.3 LOC classification: HM742 | .G65 2013
Contents:
Introduction -- Nodes, edges, and network measures -- Network structure and measures -- Network visualization -- Tie strength -- Trust -- Understanding structure through user attributes and behavior -- Building networks -- Entity resolution and link prediction -- Propagation in networks -- Community-maintained resources -- Location-based social interaction -- Social information filtering -- Social media in the public sector -- Business use of social media -- Privacy -- Case study: social network strategies for surviving the zombie.
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302.3 G562 2013 (Browse shelf) Available CITU-CL-45300
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Includes bibliographical references (p. 249-253) and index.

Introduction -- Nodes, edges, and network measures -- Network structure and measures -- Network visualization -- Tie strength -- Trust -- Understanding structure through user attributes and behavior -- Building networks -- Entity resolution and link prediction -- Propagation in networks -- Community-maintained resources -- Location-based social interaction -- Social information filtering -- Social media in the public sector -- Business use of social media -- Privacy -- Case study: social network strategies for surviving the zombie.

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